trivago (TRVG) Q2 Revenue Misses Views
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trivago N.V. reports Q2 2018 results: trivago shifts focus to profitability, sees initial signs of improvement and expects positive results in the second half of 2018
July 25, 2018 7:00 AM EDTOperational Highlights
We are making improved profitability our focus. To do this, we began making significant reductions in our advertising spend in the second half of the second quarter of 2018. While the reductions in advertising spend began to stabilize our return on advertising spend ("ROAS"), they also resulted in a significant decline in revenue in the second quarter of 2018 as compared to the same period in 2017. These reductions are expected to have a positive impact on our profitability in the second half of 2018, and we are already seeing the first signs of improvement.... More