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VELVEETA™ Enlists 11-Year-Old “Mini Chef” to Debut Mini Blocks
August 16, 2016 9:01 AM EDTAddison Osta Smith assumes executive chef duties at an NYC restaurant to bring melty VELVEETA goodness to the masses
CHICAGO--(BUSINESS WIRE)-- VELVEETA® Mini Blocks are the mini-est, meltiest innovation from iconic American brand VELVEETA since its inception in 1928. They deliver VELVEETAs classic Liquid Gold taste and meltnow in a convenient smaller size. To introduce Mini Blocks, VELVEETA is enlisting a Mini Chef, Addison Osta Smith, to take the reins at a bustling Manhattan kitchen under a new name, Melt, and bring cheesy VELVEETA goodness to the masses.
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