Fitbit (FIT) Sell-Off Overdone - Piper Jaffray

Leerink Partners Cuts Fitbit (FIT) PT, Estimates But Maintains Bullish View on Blaze Upgrade Cycle

Leerink Partners analyst, Steven Wardell, believes that the Fitbit (NYSE: FIT) Blaze is innovative and that Fitbit is filling a gap in its product portfolio, but he had expected a device with a new sensor that could have driven a product upgrade cycle. His price target drops 40% from $81 to $49 on reduced estimates and a reduced... More

Blaze Comparison to Apple Watch Weighing Down Fitbit (FIT) - Leerink Partners

Leerink Partners analyst Steven Wardell weighed in on Fitbit (NYSE: FIT) following the company's new Blaze product which was introduced at CES. The analyst said Blaze is seen better for the Fitness Consumer rahter than an evolutionary refresh of the existing portfolio. However, he said inevitable market comparisons with the Apple Watch (NASDAQ: AAPL) have pushed the stock... More

Fitbit (FIT) Sell-Off a Buying Opportunity - Mizuho

Mizuho Securities analyst Betty Chen has come out to defend Fitbit (NYSE: FIT) which is down 11.8% after announcing the new Blaze model at CES.

The firm sees the sell-off as a buying opportunity.

The firm is maintaining estimates. "For 4Q, we forecast EPS... More

Fitbit (FIT) Drops to Session Lows

Fitbit (NYSE: FIT) dropped to session lows Tuesday afternoon, falling over 6%. Weakness comes amid developments at CES 2016.

Fitbit (FIT) Unveils Fitbit Blaze

Fitbit (NYSE: FIT) today unveiled the Fitbit Blaze smart fitness watch, its smartest, most stylish, most motivating fitness tracker yet. The latest addition to Fitbits award-winning line of innovative devices, Fitbit Blaze is available today for presale with global retail availability starting in March 2016. Fitbit Blaze is a smart fitness watch... More

Fitbit (FIT) Debuts New Blaze Smart Fitness Watch; Will be Available in March 2016

(Updated - January 5, 2016 11:01 AM EST)

Fitbit (NYSE: FIT) unveiled the Fitbit Blaze smart fitness watch, its smartest, most stylish, most motivating fitness tracker yet. The latest addition to Fitbits award-winning line of innovative devices, Fitbit Blaze is available today for presale with global retail availability starting in March 2016. Fitbit Blaze is a... More

FitBit (FIT) Google Searches Up 60% YOY - Dougherty & Co

In his bi-weekly report card on Fitbit (NYSE: FIT), Dougherty & Co analyst noted the company had another exceptional week, with astonishing movement up the charts for the Fitbit app among Android users in the U.S., in particular.

Google searches for the... More

SunTrust's Peck Lists 10 Reasons to Be Bullish on Fitbit (FIT)

SunTrust Robinson Humphrey analyst Robert Peck reiterated a Buy rating and $48 price target on Fitbit (NYSE: FIT) and listed 10 reasons to be positive on the stock:

1. Consumer Interest Continues to be Strong

2. Retailers Offered Discounts to Drive Store Traffic

3. Retailers Comments... More