CLSA Starts Twitter, Inc. (TWTR) at Underperform

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Go back to CLSA Starts Twitter, Inc. (TWTR) at Underperform

Twitter's (TWTR) Efforts to Monetize Logged-Off Users Seen Lifting Revenue by 2% in 2016, Says SunTrust

December 10, 2015 2:49 PM EST

Twitter (NYSE: TWTR) advanced Thursday after it said it would begin efforts to monetize logged-off users by presenting ads on desktops in the U.S., UK, Japan and Australia. In the view of analyst Robert Peck of SunTrust Robinson Humphrey, who has a Buy rating on the stock, the news, while expected, is a positive for monetization and could lift revenue by 2% and EBIDA by 6%.

"Twitter stated the initial focus would be on campaigns to drive website... More

Twitter (TWTR) Tests Promo Tweets with Logged-Out Users

December 10, 2015 9:37 AM EST

(Updated - December 10, 2015 10:45 AM EST)

Twitter (NYSE: TWTR) shares gained Thursday morning after a number of news sources, including techcrunch, reported that Twitter plans to test promoted tweets to its 500 million... More