Perion Acquires Undertone
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Perion Network (PERI) Acquires Undertone in $180M Deal
December 1, 2015 9:08 AM ESTPerion Network (NASDAQ: PERI) announced has acquired Undertone, a leader in high-impact, cross-screen advertising solutions, for $180 million in total enterprise value. The acquisition will be immediately accretive and continues the strategic evolution of Perion into a global technology company delivering high-quality advertising solutions to brands and publishers.
Strategic Benefits of the Acquisition
Creates a differentiated independent ad tech platform with significant scale and profitabilityAdds noteworthy relationships with premium brands, agencies and publishersEnhances mobile footprint and extends programmatic... More