DraftDay Gaming Group Acquires SportsTradex Customer Base

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Go back to DraftDay Gaming Group Acquires SportsTradex Customer Base

Viggle (VGGL) Unit to Acquire SportsTradex’s Customer Database for DraftDay Platform

November 18, 2015 8:04 AM EST

DraftDay Gaming Group, Inc. (DraftDay), a subsidiary of Viggle Inc. (Nasdaq: VGGL) and the market-leading business-to-business (B2B) daily fantasy sports (DFS) platform provider, signed an agreement with Sports Tradex, LLC (SportsTradex) to acquire SportsTradexs database of customers for the DraftDay platform. As part of the agreement, SportsTradexs customers are being transferred to the DraftDay platform. Other terms of the agreement were not disclosed.

Founded in 2012, SportTradex built a strong and dedicated community of players focused on DFS, including popular pickem games and tiered draft formats. SportsTradex established its... More