Royal Caribbean Appoints New Chief Marketing Officer

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Go back to Royal Caribbean Appoints New Chief Marketing Officer

Royal Caribbean Cruises (RCL) Taps Carnival's Berra as Marketing Chief

July 21, 2015 12:01 PM EDT

Royal Caribbean Cruises (NYSE: RCL) has named Jim Berra Chief Marketing Officer. Jim will be responsible for all aspects of the cruise line's marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications. He will report to Michael Bayley, Royal Caribbean International President and CEO.

"We are delighted to... More