Royal Caribbean Appoints New Chief Marketing Officer
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Royal Caribbean Cruises (RCL) Taps Carnival's Berra as Marketing Chief
July 21, 2015 12:01 PM EDTRoyal Caribbean Cruises (NYSE: RCL) has named Jim Berra Chief Marketing Officer. Jim will be responsible for all aspects of the cruise line's marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications. He will report to Michael Bayley, Royal Caribbean International President and CEO.
"We are delighted to... More
