Step Aside Black Friday - Meet Prime Day

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Go back to Step Aside Black Friday - Meet Prime Day

Amazon.com (AMZN) Looks to Outpace Black Friday Sales with 'Prime Day' Birthday Celebration

July 6, 2015 10:27 AM EDT

More than 90 years ago, holiday shopping found its official start the Friday after Thanksgiving, eventually becoming Black Friday, the biggest shopping day of the year. Over the years, Amazon has helped make Black Friday even more of a global online shopping phenomenon. Next week, Amazon.com (Nasdaq: AMZN) turns 20 and on the eve of its birthday, the company introduces Prime Day, a global shopping event, offering more deals than Black Friday, exclusively for Prime members in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada and Austria. On Wednesday, July... More