Mondelez International Partners with Facebook on Creative Video Content and E-Commerce
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Mondelez Int'l (MDLZ), Facebook (FB) Renew Global Partnership
June 23, 2015 8:04 AM EDTMondelez Int'l (NASDAQ: MDLZ) announced that it has renewed its global strategic partnership with Facebook (Nasdaq: FB), the world's largest discovery platform, with a focus on creating and delivering creative video content and driving impulse snack purchasing online. Through this partnership, the companies will work together to leverage and innovate around two of the fastest growing consumer behaviors on social media platforms: video consumption and mobile commerce.
"The partnership with Facebook is a core element of our fearless marketing vision which aims at accelerating growth through transformational... More
