MasterCard Announces Acquisition of Applied Predictive Technologies

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Go back to MasterCard Announces Acquisition of Applied Predictive Technologies

MasterCard (MA) to Acquire Applied Predictive Technologies for $600M

April 27, 2015 4:03 PM EDT

MasterCard (NYSE: MA) entered into an agreement to acquire Applied Predictive Technologies (APT) for $600 million, subject to customary purchase price adjustments.

Applied Predictive Technologies is a leading cloud-based analytics provider. APTs Test & Learn® platform helps companies tailor investments and maximize bottom-line impact by harnessing analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives.

This acquisition advances MasterCard's agenda to deliver differentiated services to merchants,... More