AOL Launches ONE by AOL

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Go back to AOL Launches ONE by AOL

AOL (AOL) Announces Launch of Marketing Optimization Tool, ONE by AOL

April 14, 2015 9:23 AM EDT

AOL (NYSE: AOL) launched ONE by AOL, an open, unified programmatic platform enabling marketers to optimize against campaign goals across all screens, formats and inventory types. ONE delivers a consolidated, holistic view of marketing spend and performance across all screens including TV and is unprecedented in market today. The launch of ONE represents a meaningful step in the simplification in the marketplace for marketers, agencies and publishers. In conjunction with the launch, AOL will consolidate most of its programmatic brands to align with the ONE platform.

AOLs mission has at its heart the... More