Adobe and IBM Interactive Experience Announce Global Partnership

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Go back to Adobe and IBM Interactive Experience Announce Global Partnership

IBM (IBM), Adobe (ADBE) Enter Enterprise-Focused Global Partnership

March 10, 2015 5:59 AM EDT

At Adobe Summit, Adobe's annual Digital Marketing conference in the U.S., Adobe (Nasdaq: ADBE) and IBM (NYSE: IBM) announced IBM Interactive Experience will build specialized enterprise consulting capabilities for Adobe Marketing Cloud.

Combining the capabilities of Adobe Marketing Cloud with the design, digital and technology expertise of IBM Interactive Experience, enterprises can comprehensively integrate all the touch points of a consumers journey. That seamless experience spans idea generation, transactions, loyalty programs, special... More