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Facebook (FB) Attaches New Relevance Score to Ad Campaigns
February 11, 2015 2:14 PM ESTFacebook (NASDAQ: FB) posted the following to its official Business blog on Wednesday:
On Facebook, we try to show people the ads that are most pertinent to them. Thats why weve always used relevance as a factor in determining how we deliver ads. Taking relevance into account helps ensure that people see ads that matter to them, leading to a better experience for people and businesses alike. Beginning this week,... More