Yelp (YELP) Eat24 Deal to Drive Engagement and Higher Revenues - Needham & Company

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GrubHub (GRUB) Declines as Yelp (YELP) Acquires Eat24

February 10, 2015 9:15 AM EST

GrubHub (NYSE: GRUB) shares are poised to open lower Tuesday. Traders tied the fall to news Yelp (NYSE: YELP) acquired Eat24, a leading web and app-based online food ordering service.

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Yelp (YELP) to Acquire Eat24 in $124M Deal; Boosts Q1, FY15 Revenue Outlook

February 10, 2015 9:06 AM EST

Yelp (NYSE: YELP) announced it has acquired Eat24, a leading web and app-based online food ordering service. With this acquisition, Yelp will drive daily engagement in the key restaurant vertical and plans to expand Eat24's offering to the one million U.S. restaurants listed on its platform.

Based in San Bruno, California, Eat24 was founded in 2008 to expand online food ordering while providing an improved customer experience. Eat24 provides approximately 20,000 restaurants in over 1,500 cities nationwide with the ability to offer online delivery and takeout services. Its intuitive site and app design and unrelenting... More