Analyst Ratings for Booking Holdings (BKNG)
BKNG Rating Summary
BKNG Price Target Summary
- Highest: $6,700.00 (B.Riley)
- Lowest: $550.00 (Morgan Stanley)
- Average: $5,611.64
* Over Last 12-Mos
Overall Rating:
BUY
Rating Trend:
Avg. $ Target:
$5,611.64 (+23.3%)
* Over Last 12-Mos
Rating Score: 6.3 / 10
Percentile Rank: 65%
Avg. $ Target:
$5,611.64 (+23.3%)
* Over Last 12-Mos
Rating Score: 6.3 / 10
| Date | Firm | Analyst | Type | Rating (Past) |
PT (Past) |
Start $ (End $) |
% Chg. | Details |
|---|---|---|---|---|---|---|---|---|
| 2/24/2026 | Morgan Stanley | Brian Nowak | Upgrade | Overweight (Equalweight) |
550.00 (6,150.00) |
61.00 (4550.43) |
7359.72% | Details |
| 2/10/2026 | Gordon Haskett | Robert Mollins | Upgrade | Buy (1) (Hold (3)) |
5,440.00 (N/A) |
4237.05 (4550.43) |
7.4% | Details |
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