Ratings by Morgan Stanley (Eric Serotta)

Date CompanySymbol Type Rating
(Past)
PT
(Past)
Start $
(End $)
% Chg. Details
3/5/2026 Brown Forman BF-B Maintain Underweight
(N/A)
 
 
  Details
2/25/2026 Boston Beer Company SAM Maintain Equalweight
(N/A)
 
 
  Details
2/24/2026 Freshpet FRPT Upgrade Overweight
(Equalweight)
78.58
(82.64)
5.17% Details
2/23/2026 The Vita Coco Co. Inc COCO Maintain Equalweight
(N/A)
 
 
  Details
2/9/2026 Philip Morris PM Maintain Overweight
(N/A)
 
 
  Details
1/5/2026 Primo Brands Corp. PRMB Maintain Overweight
(N/A)
 
 
  Details
12/16/2025 Freshpet FRPT New Coverage Equalweight
(N/A)
63.56
(78.58)
23.63% Details
10/30/2025 The Vita Coco Co. Inc COCO Maintain Equalweight
(N/A)
 
 
  Details
10/30/2025 The Vita Coco Co. Inc COCO Maintain Equalweight
(N/A)
 
 
  Details
10/22/2025 Philip Morris PM Maintain Overweight
(N/A)
 
 
  Details
9/30/2025 Celsius Holdings CELH Upgrade Overweight
(Equalweight)
56.90
(42.92)
-24.57% Details
9/25/2025 The Vita Coco Co. Inc COCO Maintain Equalweight
(N/A)
 
 
  Details
9/2/2025 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
8/8/2025 Primo Brands Corp. PRMB Maintain Overweight
(N/A)
 
 
  Details
8/8/2025 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
7/31/2025 The Vita Coco Co. Inc COCO Maintain Equalweight
(N/A)
 
 
  Details
7/31/2025 Altria MO Maintain Equalweight
(N/A)
 
 
  Details
7/25/2025 Boston Beer Company SAM Maintain Equalweight
(N/A)
 
 
  Details
7/8/2025 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
7/2/2025 Primo Brands Corp. PRMB New Coverage Overweight
(N/A)
29.62
(22.04)
-25.59% Details
3/18/2025 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
3/6/2025 Brown Forman BF-B Downgrade Underweight
(Equalweight)
35.99
(25.26)
-29.81% Details
2/27/2025 The Vita Coco Co. Inc COCO Maintain Equalweight
(N/A)
 
 
  Details
2/26/2025 Boston Beer Company SAM Maintain Equalweight
(N/A)
 
 
  Details
2/21/2025 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
2/7/2025 Philip Morris PM Maintain Overweight
(N/A)
 
 
  Details
1/16/2025 Philip Morris PM New Coverage Overweight
(N/A)
118.47
(169.98)
43.48% Details
1/16/2025 Altria MO New Coverage Equalweight
(N/A)
51.36
(66.51)
29.5% Details
12/17/2024 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
12/10/2024 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
12/5/2024 Brown Forman BF-B Maintain Equalweight
(N/A)
 
 
  Details
11/6/2024 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
10/15/2024 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
9/3/2024 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
8/7/2024 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
6/25/2024 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
6/6/2024 Brown Forman BF-B Maintain Equalweight
(N/A)
 
 
  Details
6/5/2024 Boston Beer Company SAM Upgrade Equalweight
(Underweight)
302.76
(232.20)
-23.31% Details
5/28/2024 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
4/26/2024 Boston Beer Company SAM Maintain Underweight
(N/A)
 
 
  Details
3/1/2024 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
2/29/2024 The Vita Coco Co. Inc COCO Maintain Equalweight
(N/A)
 
 
  Details
2/28/2024 Boston Beer Company SAM Maintain Underweight
(N/A)
 
 
  Details
1/29/2024 Brown Forman BF-B Downgrade Equalweight
(Overweight)
56.69
(35.99)
-36.51% Details
12/8/2023 Brown Forman BF-B Maintain Overweight
(N/A)
 
 
  Details
11/15/2023 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
11/8/2023 Celsius Holdings CELH Maintain Equalweight
(N/A)
 
 
  Details
10/31/2023 Celsius Holdings CELH New Coverage Equalweight
(N/A)
161.04
(56.90)
-64.67% Details
10/27/2023 Boston Beer Company SAM Maintain Underweight
(N/A)
 
 
  Details
9/19/2023 The Vita Coco Co. Inc COCO New Coverage Equalweight
(N/A)
26.49
(51.72)
95.24% Details
8/23/2023 Brown Forman BF-B Upgrade Overweight
(Underweight)
66.91
(25.26)
-62.25% Details
7/28/2023 Boston Beer Company SAM Maintain Underweight
(N/A)
 
 
  Details
4/28/2023 Boston Beer Company SAM Maintain Underweight
(N/A)
 
 
  Details
4/20/2023 Boston Beer Company SAM Maintain Underweight
(N/A)
 
 
  Details
3/9/2023 Brown Forman BF-B New Coverage Underweight
(N/A)
63.48
(25.26)
-60.21% Details
11/17/2022 Boston Beer Company SAM New Coverage Underweight
(N/A)
377.69
(302.76)
-19.84% Details