Ratings by Morgan Stanley (Eric Serotta)
| Date | Company | Symbol | Type | Rating (Past) |
PT (Past) |
Start $ (End $) |
% Chg. | Details |
|---|---|---|---|---|---|---|---|---|
| 3/5/2026 | Brown Forman | BF-B | Maintain | Underweight (N/A) |
|
Details | ||
| 2/25/2026 | Boston Beer Company | SAM | Maintain | Equalweight (N/A) |
|
Details | ||
| 2/24/2026 | Freshpet | FRPT | Upgrade | Overweight (Equalweight) |
78.58 (82.64) |
5.17% | Details | |
| 2/23/2026 | The Vita Coco Co. Inc | COCO | Maintain | Equalweight (N/A) |
|
Details | ||
| 2/9/2026 | Philip Morris | PM | Maintain | Overweight (N/A) |
|
Details | ||
| 1/5/2026 | Primo Brands Corp. | PRMB | Maintain | Overweight (N/A) |
|
Details | ||
| 12/16/2025 | Freshpet | FRPT | New Coverage | Equalweight (N/A) |
63.56 (78.58) |
23.63% | Details | |
| 10/30/2025 | The Vita Coco Co. Inc | COCO | Maintain | Equalweight (N/A) |
|
Details | ||
| 10/30/2025 | The Vita Coco Co. Inc | COCO | Maintain | Equalweight (N/A) |
|
Details | ||
| 10/22/2025 | Philip Morris | PM | Maintain | Overweight (N/A) |
|
Details | ||
| 9/30/2025 | Celsius Holdings | CELH | Upgrade | Overweight (Equalweight) |
56.90 (42.92) |
-24.57% | Details | |
| 9/25/2025 | The Vita Coco Co. Inc | COCO | Maintain | Equalweight (N/A) |
|
Details | ||
| 9/2/2025 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 8/8/2025 | Primo Brands Corp. | PRMB | Maintain | Overweight (N/A) |
|
Details | ||
| 8/8/2025 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 7/31/2025 | The Vita Coco Co. Inc | COCO | Maintain | Equalweight (N/A) |
|
Details | ||
| 7/31/2025 | Altria | MO | Maintain | Equalweight (N/A) |
|
Details | ||
| 7/25/2025 | Boston Beer Company | SAM | Maintain | Equalweight (N/A) |
|
Details | ||
| 7/8/2025 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 7/2/2025 | Primo Brands Corp. | PRMB | New Coverage | Overweight (N/A) |
29.62 (22.04) |
-25.59% | Details | |
| 3/18/2025 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 3/6/2025 | Brown Forman | BF-B | Downgrade | Underweight (Equalweight) |
35.99 (25.26) |
-29.81% | Details | |
| 2/27/2025 | The Vita Coco Co. Inc | COCO | Maintain | Equalweight (N/A) |
|
Details | ||
| 2/26/2025 | Boston Beer Company | SAM | Maintain | Equalweight (N/A) |
|
Details | ||
| 2/21/2025 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 2/7/2025 | Philip Morris | PM | Maintain | Overweight (N/A) |
|
Details | ||
| 1/16/2025 | Philip Morris | PM | New Coverage | Overweight (N/A) |
118.47 (169.98) |
43.48% | Details | |
| 1/16/2025 | Altria | MO | New Coverage | Equalweight (N/A) |
51.36 (66.51) |
29.5% | Details | |
| 12/17/2024 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 12/10/2024 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 12/5/2024 | Brown Forman | BF-B | Maintain | Equalweight (N/A) |
|
Details | ||
| 11/6/2024 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 10/15/2024 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 9/3/2024 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 8/7/2024 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 6/25/2024 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 6/6/2024 | Brown Forman | BF-B | Maintain | Equalweight (N/A) |
|
Details | ||
| 6/5/2024 | Boston Beer Company | SAM | Upgrade | Equalweight (Underweight) |
302.76 (232.20) |
-23.31% | Details | |
| 5/28/2024 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 4/26/2024 | Boston Beer Company | SAM | Maintain | Underweight (N/A) |
|
Details | ||
| 3/1/2024 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 2/29/2024 | The Vita Coco Co. Inc | COCO | Maintain | Equalweight (N/A) |
|
Details | ||
| 2/28/2024 | Boston Beer Company | SAM | Maintain | Underweight (N/A) |
|
Details | ||
| 1/29/2024 | Brown Forman | BF-B | Downgrade | Equalweight (Overweight) |
56.69 (35.99) |
-36.51% | Details | |
| 12/8/2023 | Brown Forman | BF-B | Maintain | Overweight (N/A) |
|
Details | ||
| 11/15/2023 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 11/8/2023 | Celsius Holdings | CELH | Maintain | Equalweight (N/A) |
|
Details | ||
| 10/31/2023 | Celsius Holdings | CELH | New Coverage | Equalweight (N/A) |
161.04 (56.90) |
-64.67% | Details | |
| 10/27/2023 | Boston Beer Company | SAM | Maintain | Underweight (N/A) |
|
Details | ||
| 9/19/2023 | The Vita Coco Co. Inc | COCO | New Coverage | Equalweight (N/A) |
26.49 (51.72) |
95.24% | Details | |
| 8/23/2023 | Brown Forman | BF-B | Upgrade | Overweight (Underweight) |
66.91 (25.26) |
-62.25% | Details | |
| 7/28/2023 | Boston Beer Company | SAM | Maintain | Underweight (N/A) |
|
Details | ||
| 4/28/2023 | Boston Beer Company | SAM | Maintain | Underweight (N/A) |
|
Details | ||
| 4/20/2023 | Boston Beer Company | SAM | Maintain | Underweight (N/A) |
|
Details | ||
| 3/9/2023 | Brown Forman | BF-B | New Coverage | Underweight (N/A) |
63.48 (25.26) |
-60.21% | Details | |
| 11/17/2022 | Boston Beer Company | SAM | New Coverage | Underweight (N/A) |
377.69 (302.76) |
-19.84% | Details |

