Huya to exclusively publish Zanmang Loopy mobile game in China

Huya Inc. (NYSE: HUYA) announced it will exclusively publish Xiao Xiao Qi Yu, a 3D match-based casual mobile game licensed under the Zanmang Loopy IP, in the Chinese mainland market, according to a press release. Pre-registration across platforms is set to open soon.

The game combines the Zanmang Loopy character with 3D matching gameplay, food-town simulation, and social features. The title incorporates core gameplay licensed from Ilyon, the Miniclip studio behind Triple Match 3D.

The announcement follows Huya's publishing of Goose Goose Duck Mobile and the upcoming launch of The Legend of Swordman: Reunion. With Xiao Xiao Qi Yu, Huya's publishing portfolio now spans social deduction, MMORPG, and casual game genres.

Huya said it plans to support the title's launch through a content-led strategy that includes livestreaming campaigns, streamer collaborations, and community-driven initiatives, drawing on its streamer network and content ecosystem.

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