Beyond Meat to expand Beyond Steak Filet to Meijer stores

Beyond Meat, Inc. (NASDAQ: BYND) announced that its Beyond Steak Filet will begin rolling out to Meijer stores in July 2026, adding to existing availability at Wegmans and H-E-B.

The product, a plant-based whole-cut steak made with mycelium and avocado oil, first launched on Beyond Meat's direct-to-consumer website in October 2025. The company states it has become the top-selling product by unit sales on that site since launch.

According to the company, each serving contains 28 grams of plant protein, 3 grams of fiber, and 1 gram of saturated fat. Beyond Steak Filet carries Non-GMO Project Verification and Clean Label Project Certification, and contains no added antibiotics or hormones.

"The response we saw during our direct-to-consumer launch signaled that consumers share our enthusiasm for this special whole-cut steak, which delivers on taste, texture, and nutrition while being made with clean, simple ingredients," said Ethan Brown, founder and CEO of Beyond Meat.

The Meijer rollout represents the product's third major retail expansion since its initial online debut.

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