Ruhnn Holding IPO Info

Company Name: Ruhnn Holding
Stock Symbol: RUHN
Exchange: NASDAQ
Status: Priced
IPO Date: 4/3/2019
IPO Price: 12.50 (-43.92%)
Underwriters
Citigroup, UBS and Top Capital Partners

Amount of Offering: N/A
Number of Shares Offered: 10 Mil
Shares Outstanding After Offering: N/A
Valuation: N/A
Company Description
Ruhnn Holding Limited is the largest internet key opinion leader facilitator in China as measured by revenue in 2018, according to Frost & Sullivan. The Company connects influential KOLs who engage and impact their fans on the internet to its vast commercial network. Ruhnn pioneered the commercialization of the KOL ecosystem in China, and operates under both full-service and platform models. The Company’s full-service model integrates key steps of the e-commerce value chain from product design and sourcing and online store operations to logistics and after-sale services. The platform model promotes products sold in third-party online stores and provides advertising services on KOL’s social media spaces to third-party merchants. As of December 31, 2018, the Company had 113 signed KOLs with an aggregate of 148.4 million fans across major social media platforms in China.

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