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Klaviyo shares jump 8% as Salesforce moves to acquire rival Braze for $5.7 billion

Tue, 20 Oct 2026 09:18:01 -0400

Investing.com — Klaviyo (NYSE: KVYO) shares rose 8% on Tuesday following news that Salesforce (NYSE: CRM) reached a definitive agreement to acquire rival customer engagement platform Braze (NASDAQ: BRZE) in a transaction valued at approximately $5.66 billion. Under the terms of the deal, Braze Class A shareholders will receive $47.50 in cash per share.

The acquisition highlights accelerating consolidation across digital marketing software while underscoring the strategic distinction between the two leading customer engagement providers. While both platforms enable personalized messaging, they cater to separate tiers. Klaviyo specializes in direct-to-consumer and

Klaviyo shares jump 8% as Salesforce moves to acquire rival Braze for $5.7 billion

Tue, 20 Oct 2026 09:18:01 -0400

Klaviyo shares jump 8% as Salesforce moves to acquire rival Braze for $5.7 billion

Tue, 20 Oct 2026 09:18:01 -0400

Klaviyo shares jump 8% as Salesforce moves to acquire rival Braze for $5.7 billion

Tue, 20 Oct 2026 09:18:01 -0400

Klaviyo shares jump 8% as Salesforce moves to acquire rival Braze for $5.7 billion

Tue, 20 Oct 2026 09:18:01 -0400

Klaviyo shares jump 8% as Salesforce moves to acquire rival Braze for $5.7 billion

Tue, 20 Oct 2026 09:18:01 -0400

Goldman upgrades Zeta to Buy, cuts Klaviyo on visibility gap

Fri, 16 Oct 2026 09:47:12 -0400

Investing.com -- Goldman Sachs upgraded Zeta Global to Buy from Neutral and downgraded Klaviyo to Neutral from Buy on Friday, telling investors in a note that it sees greater visibility into upside to 2027 estimates for Zeta.

Analyst Callie Valenti said both remain differentiated marketing platforms with strong customer feedback and substantial long-term opportunities.

“ZETA shares are up 65% YTD, but we expect upside to numbers could drive continued outperformance and we see a compelling 4x risk/reward skew,” Valenti wrote.

Goldman said Zeta is gaining enterprise share as customers modernize legacy marketing platforms and consolidate fragmented data, intelligence and activation tools.

Goldman upgrades Zeta to Buy, cuts Klaviyo on visibility gap

Fri, 16 Oct 2026 09:47:12 -0400

Analyst Callie Valenti said both remain differentiated marketing platforms with strong customer feedback and substantial long-term opportunities.

“ZETA shares are up 65% YTD, but we expect upside to numbers could drive continued outperformance and we see a compelling 4x risk/reward skew,” Valenti wrote.

Goldman said Zeta is gaining enterprise share as customers modernize legacy marketing platforms and consolidate fragmented data, intelligence and activation tools.

Goldman upgrades Zeta to Buy, cuts Klaviyo on visibility gap

Fri, 16 Oct 2026 09:47:12 -0400

Analyst Callie Valenti said both remain differentiated marketing platforms with strong customer feedback and substantial long-term opportunities.

“ZETA shares are up 65% YTD, but we expect upside to numbers could drive continued outperformance and we see a compelling 4x risk/reward skew,” Valenti wrote.

Goldman said Zeta is gaining enterprise share as customers modernize legacy marketing platforms and consolidate fragmented data, intelligence and activation tools.

Goldman upgrades Zeta to Buy, cuts Klaviyo on visibility gap

Fri, 16 Oct 2026 09:47:12 -0400

Analyst Callie Valenti said both remain differentiated marketing platforms with strong customer feedback and substantial long-term opportunities.

“ZETA shares are up 65% YTD, but we expect upside to numbers could drive continued outperformance and we see a compelling 4x risk/reward skew,” Valenti wrote.

Goldman said Zeta is gaining enterprise share as customers modernize legacy marketing platforms and consolidate fragmented data, intelligence and activation tools.

Goldman Sachs Downgrades Klaviyo Inc (KVYO) to Neutral

Fri, 16 Oct 2026 05:21:39 -0400