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Kao USA Updates Voluntary Recall of Some Lots of Oribe Serene Scalp Densifying Shampoo in the U.S.

Fri, 24 Jul 2026 10:00:00 -0400

One additional lot of Oribe Serene Scalp Densifying Shampoo (8.5 oz) identified in the U.S.

CINCINNATI--(BUSINESS WIRE)-- Kao USA Inc. (“Kao USA”) today has updated its previously announced voluntary recall of select lots of its Oribe Serene Scalp Densifying Shampoo (8.5 oz and 33.8 oz) to include one additional lot in the U.S. Following review of warehouse inventory records, Kao has determined that one of the previously identified, restricted lots was inadvertently shipped following initiation of the recall. Kao has not identified any new bacterial contamination.

The previously announced recall now applies to the following products:

Oribe Serene

Kao USA Updates Voluntary Recall of Some Lots of Oribe Serene Scalp Densifying Shampoo in the U.S.

Fri, 24 Jul 2026 10:00:00 -0400

One additional lot of Oribe Serene Scalp Densifying Shampoo (8.5 oz) identified in the U.S.

The previously announced recall now applies to the following products:

Oribe Serene

Kao USA Updates Voluntary Recall of Some Lots of Oribe Serene Scalp Densifying Shampoo in the U.S.

Fri, 24 Jul 2026 10:00:00 -0400

One additional lot of Oribe Serene Scalp Densifying Shampoo (8.5 oz) identified in the U.S.

The previously announced recall now applies to the following products:

Oribe Serene

Kao USA Updates Voluntary Recall of Some Lots of Oribe Serene Scalp Densifying Shampoo in the U.S.

Fri, 24 Jul 2026 10:00:00 -0400

One additional lot of Oribe Serene Scalp Densifying Shampoo (8.5 oz) identified in the U.S.

The previously announced recall now applies to the following products:

Oribe Serene

Kao USA Updates Voluntary Recall of Some Lots of Oribe Serene Scalp Densifying Shampoo in the U.S.

Fri, 24 Jul 2026 10:00:00 -0400

One additional lot of Oribe Serene Scalp Densifying Shampoo (8.5 oz) identified in the U.S.

The previously announced recall now applies to the following products:

Oribe Serene

Kao USA Updates Voluntary Recall of Some Lots of Oribe Serene Scalp Densifying Shampoo in the U.S.

Fri, 24 Jul 2026 10:00:00 -0400

One additional lot of Oribe Serene Scalp Densifying Shampoo (8.5 oz) identified in the U.S.

The previously announced recall now applies to the following products:

Oribe Serene

Kao USA Updates Voluntary Recall of Some Lots of Oribe Serene Scalp Densifying Shampoo in the U.S.

Fri, 24 Jul 2026 10:00:00 -0400

One additional lot of Oribe Serene Scalp Densifying Shampoo (8.5 oz) identified in the U.S.

The previously announced recall now applies to the following products:

Oribe Serene

Kao USA Updates Voluntary Recall of Some Lots of Oribe Serene Scalp Densifying Shampoo in the U.S.

Fri, 24 Jul 2026 10:00:00 -0400

One additional lot of Oribe Serene Scalp Densifying Shampoo (8.5 oz) identified in the U.S.

The previously announced recall now applies to the following products:

Oribe Serene

Kao USA Updates Voluntary Recall of Some Lots of Oribe Serene Scalp Densifying Shampoo in the U.S.

Fri, 24 Jul 2026 10:00:00 -0400

One additional lot of Oribe Serene Scalp Densifying Shampoo (8.5 oz) identified in the U.S.

The previously announced recall now applies to the following products:

Oribe Serene

Kao USA Updates Voluntary Recall of Some Lots of Oribe Serene Scalp Densifying Shampoo in the U.S.

Fri, 24 Jul 2026 10:00:00 -0400

One additional lot of Oribe Serene Scalp Densifying Shampoo (8.5 oz) identified in the U.S.

The previously announced recall now applies to the following products:

Oribe Serene

Kao USA Updates Voluntary Recall of Some Lots of Oribe Serene Scalp Densifying Shampoo in the U.S.

Fri, 24 Jul 2026 10:00:00 -0400

One additional lot of Oribe Serene Scalp Densifying Shampoo (8.5 oz) identified in the U.S.

The previously announced recall now applies to the following products:

Oribe Serene

Kao USA Updates Voluntary Recall of Some Lots of Oribe Serene Scalp Densifying Shampoo in the U.S.

Fri, 24 Jul 2026 10:00:00 -0400

One additional lot of Oribe Serene Scalp Densifying Shampoo (8.5 oz) identified in the U.S.

The previously announced recall now applies to the following products:

Oribe Serene

Kao USA Updates Voluntary Recall of Some Lots of Oribe Serene Scalp Densifying Shampoo in the U.S.

Fri, 24 Jul 2026 10:00:00 -0400

One additional lot of Oribe Serene Scalp Densifying Shampoo (8.5 oz) identified in the U.S.

The previously announced recall now applies to the following products:

Oribe Serene

Kao USA Updates Voluntary Recall of Some Lots of Oribe Serene Scalp Densifying Shampoo in the U.S.

Fri, 24 Jul 2026 10:00:00 -0400

One additional lot of Oribe Serene Scalp Densifying Shampoo (8.5 oz) identified in the U.S.

The previously announced recall now applies to the following products:

Oribe Serene

KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign

Fri, 17 Jul 2026 03:00:00 -0400

Where “NO MORE RULES.” intersects with the Kabuku spirit. Inspired by Japanese aesthetics, KATE shares the value of shadow enhancing makeup and self‑expression with the world.

TOKYO--(BUSINESS WIRE)-- Global cosmetics brand KATE launched “KABUKE: Break Convention,” a new international campaign drawing on elements of Kabuki, the traditional Japanese performing art. The campaign debuted on Wednesday, July 8, 2026. In this campaign, KATE’s shadow enhancing makeup—rooted in Japanese aesthetics—was paired with the Kabuki spirit inherited from traditional Kabuki theater to communicate the value of individuality and self‑expression through makeup on a global scale.

This press release features multimedia. View

KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign

Fri, 17 Jul 2026 03:00:00 -0400

Where “NO MORE RULES.” intersects with the Kabuku spirit. Inspired by Japanese aesthetics, KATE shares the value of shadow enhancing makeup and self‑expression with the world.

This press release features multimedia. View

KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign

Fri, 17 Jul 2026 03:00:00 -0400

Where “NO MORE RULES.” intersects with the Kabuku spirit. Inspired by Japanese aesthetics, KATE shares the value of shadow enhancing makeup and self‑expression with the world.

This press release features multimedia. View

KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign

Fri, 17 Jul 2026 03:00:00 -0400

Where “NO MORE RULES.” intersects with the Kabuku spirit. Inspired by Japanese aesthetics, KATE shares the value of shadow enhancing makeup and self‑expression with the world.

This press release features multimedia. View

KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign

Fri, 17 Jul 2026 03:00:00 -0400

Where “NO MORE RULES.” intersects with the Kabuku spirit. Inspired by Japanese aesthetics, KATE shares the value of shadow enhancing makeup and self‑expression with the world.

This press release features multimedia. View

KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign

Fri, 17 Jul 2026 03:00:00 -0400

Where “NO MORE RULES.” intersects with the Kabuku spirit. Inspired by Japanese aesthetics, KATE shares the value of shadow enhancing makeup and self‑expression with the world.

This press release features multimedia. View

KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign

Fri, 17 Jul 2026 03:00:00 -0400

Where “NO MORE RULES.” intersects with the Kabuku spirit. Inspired by Japanese aesthetics, KATE shares the value of shadow enhancing makeup and self‑expression with the world.

This press release features multimedia. View

KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign

Fri, 17 Jul 2026 03:00:00 -0400

Where “NO MORE RULES.” intersects with the Kabuku spirit. Inspired by Japanese aesthetics, KATE shares the value of shadow enhancing makeup and self‑expression with the world.

This press release features multimedia. View

KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign

Fri, 17 Jul 2026 03:00:00 -0400

Where “NO MORE RULES.” intersects with the Kabuku spirit. Inspired by Japanese aesthetics, KATE shares the value of shadow enhancing makeup and self‑expression with the world.

This press release features multimedia. View

KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign

Fri, 17 Jul 2026 03:00:00 -0400

Where “NO MORE RULES.” intersects with the Kabuku spirit. Inspired by Japanese aesthetics, KATE shares the value of shadow enhancing makeup and self‑expression with the world.

This press release features multimedia. View

KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign

Tue, 07 Jul 2026 22:00:00 -0400

KATE x Kabuki. Two icons that defined their eras are now forging a new age with "shadow enhancing makeup." New products embodying this vision are being rolled out, starting in Japan and extending across other Asian countries and regions.

TOKYO--(BUSINESS WIRE)-- Global cosmetics brand KATE will launch “KABUKE: Break Convention,” an international campaign drawing on elements of Kabuki, the traditional Japanese performing art. The campaign debuts on Wednesday, July 8, 2026. As part of the rollout, KATE will introduce two products that embody the campaign’s aesthetic—the KATE Smooth Fit Pressed Powder and KATE Real Shading Stick—available beginning Saturday,