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   <title>Form  4          HERSHEY CO                For: Aug 31  Filed by: HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL</title>
   <link>http://www.streetinsider.com/SEC+Filings/Form++4++++++++++HERSHEY+CO++++++++++++++++For%3A+Aug+31++Filed+by%3A+HERSHEY+TRUST+CO+TRUSTEE+IN+TRUST+FOR+MILTON+HERSHEY+SCHOOL/27019984.html</link>
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   <pubDate>Wed, 02 Sep 2026 17:00:00 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
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  <item>
   <title>Form  8-K        HERSHEY CO                For: Sep 02</title>
   <link>http://www.streetinsider.com/SEC+Filings/Form++8-K++++++++HERSHEY+CO++++++++++++++++For%3A+Sep+02/27019595.html</link>
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   <pubDate>Wed, 02 Sep 2026 16:32:00 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
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  <item>
   <title>Hershey names Dave Hulays as its new chief financial officer</title>
   <link>http://www.streetinsider.com/Management+Changes/Hershey+names+Dave+Hulays+as+its+new+chief+financial+officer/27019207.html</link>
   <description>

&lt;p&gt;The Hershey Company (NYSE: HSY) named Dave Hulays as Chief Financial Officer, effective September 2, 2026, succeeding Steve Voskuil, who announced plans to retire in early 2027.&lt;/p&gt;

&lt;p&gt;Hulays most recently served as Senior Vice President, Finance at Hershey. He joined the company in 2012 as VP Finance, Canada, and has since held roles spanning the U.S. and International businesses, Global Supply Chain, M&amp;A, Corporate FP&amp;A, Finance Strategy, Global Tax and Treasury, and Enterprise Transformation. Before joining Hershey, he spent 15 years at Procter &amp; Gamble in commercial, supply chain, strategy, and global business development roles across North American and International operations.&lt;/p&gt;

&lt;p&gt;Voskuil,</description>
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   <pubDate>Wed, 02 Sep 2026 16:15:40 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
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  <item>
   <title>THE HERSHEY COMPANY NAMES DAVE HULAYS CHIEF FINANCIAL OFFICER</title>
   <link>http://www.streetinsider.com/Press+Releases/THE+HERSHEY+COMPANY+NAMES+DAVE+HULAYS+CHIEF+FINANCIAL+OFFICER/27019185.html</link>
   <description>
&lt;div class=&quot;xn-content&quot;&gt;
&lt;p&gt;&lt;i&gt;Hulays Succeeds Steve Voskuil, Who Will Support Strategic Priorities and the Leadership Transition Through Early 2027&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;span class=&quot;legendSpanClass&quot;&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;HERSHEY, Pa.&lt;/location&gt;&lt;/span&gt;, &lt;span class=&quot;legendSpanClass&quot;&gt;&lt;chron&gt;Sept. 2, 2026&lt;/chron&gt;&lt;/span&gt; /PRNewswire/ -- &lt;span value=&quot;NYSE:HSY&quot; idsrc=&quot;xmltag.org&quot; &gt;The Hershey Company&lt;/span&gt; (NYSE: HSY) today announced that &lt;person&gt;Dave Hulays&lt;/person&gt; has been named Chief Financial Officer, effective &lt;chron&gt;September 2, 2026&lt;/chron&gt;, succeeding &lt;person&gt;Steve Voskuil&lt;/person&gt;. Hulays, who most recently served as Senior Vice President, Finance, brings nearly 30 years of financial leadership experience at &lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;Hershey&lt;/location&gt; and Procter &amp;amp; &lt;span&gt;Gamble&lt;/span&gt; to the role.&lt;/p&gt;
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   <pubDate>Wed, 02 Sep 2026 16:15:00 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
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  <item>
   <title>THE HERSHEY COMPANY NAMES DAVE HULAYS CHIEF FINANCIAL OFFICER</title>
   <link>http://www.streetinsider.com/PRNewswire/THE+HERSHEY+COMPANY+NAMES+DAVE+HULAYS+CHIEF+FINANCIAL+OFFICER/27019185.html</link>
   <description>
&lt;div class=&quot;xn-content&quot;&gt;
&lt;p&gt;&lt;i&gt;Hulays Succeeds Steve Voskuil, Who Will Support Strategic Priorities and the Leadership Transition Through Early 2027&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;span class=&quot;legendSpanClass&quot;&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;HERSHEY, Pa.&lt;/location&gt;&lt;/span&gt;, &lt;span class=&quot;legendSpanClass&quot;&gt;&lt;chron&gt;Sept. 2, 2026&lt;/chron&gt;&lt;/span&gt; /PRNewswire/ -- &lt;span value=&quot;NYSE:HSY&quot; idsrc=&quot;xmltag.org&quot; &gt;The Hershey Company&lt;/span&gt; (NYSE: HSY) today announced that &lt;person&gt;Dave Hulays&lt;/person&gt; has been named Chief Financial Officer, effective &lt;chron&gt;September 2, 2026&lt;/chron&gt;, succeeding &lt;person&gt;Steve Voskuil&lt;/person&gt;. Hulays, who most recently served as Senior Vice President, Finance, brings nearly 30 years of financial leadership experience at &lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;Hershey&lt;/location&gt; and Procter &amp;amp; &lt;span&gt;Gamble&lt;/span&gt; to the role.&lt;/p&gt;
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   <pubDate>Wed, 02 Sep 2026 16:15:00 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
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   <title>Hershey's Puts its Pinky Up for New Creme Bars with KATSEYE</title>
   <link>http://www.streetinsider.com/Press+Releases/Hershey%27s+Puts+its+Pinky+Up+for+New+Creme+Bars+with+KATSEYE/27010442.html</link>
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&lt;div class=&quot;xn-content&quot;&gt;
&lt;p class=&quot;prntac&quot;&gt;&lt;i&gt;The new chocolate bar launches with Salted Caramel and Affogato flavors &lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;span class=&quot;legendSpanClass&quot;&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;HERSHEY, Pa.&lt;/location&gt;&lt;/span&gt;, &lt;span class=&quot;legendSpanClass&quot;&gt;&lt;chron&gt;September 1, 2026&lt;/chron&gt;&lt;/span&gt; /PRNewswire/ -- &lt;i&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;Hershey's&lt;/location&gt;&lt;/i&gt; announces the launch of &lt;i&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;Hershey's&lt;/location&gt; &lt;/i&gt;Creme Bars, a new chocolate bar available in two flavor-forward varieties: Salted Caramel and Affogato. Made with smooth milk chocolate and rich creme fillings, the new bar puts a delicious twist on the &lt;i&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;Hershey's&lt;/location&gt;&lt;/i&gt; chocolate experience fans already know and love.&lt;/p&gt;
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   <pubDate>Tue, 01 Sep 2026 10:00:00 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
   	  </item>
  <item>
   <title>Hershey's Puts its Pinky Up for New Creme Bars with KATSEYE</title>
   <link>http://www.streetinsider.com/PRNewswire/Hershey%27s+Puts+its+Pinky+Up+for+New+Creme+Bars+with+KATSEYE/27010442.html</link>
   <description>
&lt;div class=&quot;xn-content&quot;&gt;
&lt;p class=&quot;prntac&quot;&gt;&lt;i&gt;The new chocolate bar launches with Salted Caramel and Affogato flavors &lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;span class=&quot;legendSpanClass&quot;&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;HERSHEY, Pa.&lt;/location&gt;&lt;/span&gt;, &lt;span class=&quot;legendSpanClass&quot;&gt;&lt;chron&gt;September 1, 2026&lt;/chron&gt;&lt;/span&gt; /PRNewswire/ -- &lt;i&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;Hershey's&lt;/location&gt;&lt;/i&gt; announces the launch of &lt;i&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;Hershey's&lt;/location&gt; &lt;/i&gt;Creme Bars, a new chocolate bar available in two flavor-forward varieties: Salted Caramel and Affogato. Made with smooth milk chocolate and rich creme fillings, the new bar puts a delicious twist on the &lt;i&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;Hershey's&lt;/location&gt;&lt;/i&gt; chocolate experience fans already know and love.&lt;/p&gt;
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   <pubDate>Tue, 01 Sep 2026 10:00:00 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
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   <title>TD Cowen on Hershey (HSY): 'we do not view this year's market share losses as indicative of what's to come'</title>
   <link>http://www.streetinsider.com/Analyst+Comments/TD+Cowen+on+Hershey+%28HSY%29%3A+%27we+do+not+view+this+year%27s+market+share+losses+as+indicative+of+what%27s+to+come%27/27008084.html</link>
   <description>&lt;p&gt;TD Cowen analyst Robert Moskow reiterated a Buy rating and $210.00 price target on Hershey (NYSE: HSY)&lt;/p&gt;&lt;p&gt;The analyst comments &quot;While disappointing, we do not view this year's market share losses as indicative of what's to come. At its Investor Day, Hershey said they would increase R&amp;D spending by 25% in 2026 to enable a five-year innovation pipeline of $1.5 billion in sales. They have also described this year's marketing plan as back-half weighted including a 30% increase Y/Y in brand investment and a 30% increase in new innovation launches vs 1H (e.g. premium creme-filled Hershey bars, cookie-filled Reese's Pieces). In</description>
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   <pubDate>Tue, 01 Sep 2026 06:04:18 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
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   <title>Form  4          HERSHEY CO                For: Aug 27  Filed by: HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL</title>
   <link>http://www.streetinsider.com/SEC+Filings/Form++4++++++++++HERSHEY+CO++++++++++++++++For%3A+Aug+27++Filed+by%3A+HERSHEY+TRUST+CO+TRUSTEE+IN+TRUST+FOR+MILTON+HERSHEY+SCHOOL/27005505.html</link>
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   <pubDate>Mon, 31 Aug 2026 16:02:00 -0400</pubDate>
      	<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
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   <title>Form  4          HERSHEY CO                For: Aug 24  Filed by: HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL</title>
   <link>http://www.streetinsider.com/SEC+Filings/Form++4++++++++++HERSHEY+CO++++++++++++++++For%3A+Aug+24++Filed+by%3A+HERSHEY+TRUST+CO+TRUSTEE+IN+TRUST+FOR+MILTON+HERSHEY+SCHOOL/26982799.html</link>
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   <pubDate>Wed, 26 Aug 2026 17:13:00 -0400</pubDate>
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   <title>Form  4          HERSHEY CO                For: Aug 24  Filed by: HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL</title>
   <link>http://www.streetinsider.com/SEC+Filings/Form++4++++++++++HERSHEY+CO++++++++++++++++For%3A+Aug+24++Filed+by%3A+HERSHEY+TRUST+CO+TRUSTEE+IN+TRUST+FOR+MILTON+HERSHEY+SCHOOL/26982799.html</link>
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   <pubDate>Wed, 26 Aug 2026 17:13:00 -0400</pubDate>
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   <title>Form  4          HERSHEY CO                For: Aug 20  Filed by: HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL</title>
   <link>http://www.streetinsider.com/SEC+Filings/Form++4++++++++++HERSHEY+CO++++++++++++++++For%3A+Aug+20++Filed+by%3A+HERSHEY+TRUST+CO+TRUSTEE+IN+TRUST+FOR+MILTON+HERSHEY+SCHOOL/26968037.html</link>
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   <pubDate>Mon, 24 Aug 2026 16:03:00 -0400</pubDate>
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   <title>Form  4          HERSHEY CO                For: Aug 20  Filed by: HERSHEY TRUST CO TRUSTEE IN TRUST FOR MILTON HERSHEY SCHOOL</title>
   <link>http://www.streetinsider.com/SEC+Filings/Form++4++++++++++HERSHEY+CO++++++++++++++++For%3A+Aug+20++Filed+by%3A+HERSHEY+TRUST+CO+TRUSTEE+IN+TRUST+FOR+MILTON+HERSHEY+SCHOOL/26968037.html</link>
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   <pubDate>Mon, 24 Aug 2026 16:03:00 -0400</pubDate>
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   <title>Reese's Flips the Script on Fall Coffee</title>
   <link>http://www.streetinsider.com/Press+Releases/Reese%27s+Flips+the+Script+on+Fall+Coffee/26958905.html</link>
   <description>
&lt;div class=&quot;xn-content&quot;&gt;
&lt;p class=&quot;prntac&quot;&gt;&lt;i&gt;A new collaboration with The Nitro Bar pours the iconic peanut butter of Reese's Pumpkins into a limited time fall drink&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;span class=&quot;legendSpanClass&quot;&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;HERSHEY, Pa.&lt;/location&gt;&lt;/span&gt;, &lt;span class=&quot;legendSpanClass&quot;&gt;&lt;chron&gt;August 21, 2026&lt;/chron&gt;&lt;/span&gt; /PRNewswire/ -- &lt;i&gt;Reese's&lt;/i&gt; is partnering with The Nitro Bar to flip the script on fall coffee. Teaming up with the viral coffee brand, The Nitro Bar, &lt;i&gt;Reese's&lt;/i&gt; is dropping the limited-time &lt;i&gt;Reese's&lt;/i&gt; Pumpkins PB Whip Latte, inspired by the iconic chocolate and peanut butter of&lt;i&gt; Reese's &lt;/i&gt;Pumpkins and designed to give fans a new way to celebrate fall. This isn't a pumpkin spice copycat, it's fall coffee done</description>
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   <pubDate>Fri, 21 Aug 2026 09:00:00 -0400</pubDate>
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   <title>Reese's Flips the Script on Fall Coffee</title>
   <link>http://www.streetinsider.com/Press+Releases/Reese%27s+Flips+the+Script+on+Fall+Coffee/26958905.html</link>
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&lt;div class=&quot;xn-content&quot;&gt;
&lt;p class=&quot;prntac&quot;&gt;&lt;i&gt;A new collaboration with The Nitro Bar pours the iconic peanut butter of Reese's Pumpkins into a limited time fall drink&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;span class=&quot;legendSpanClass&quot;&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;HERSHEY, Pa.&lt;/location&gt;&lt;/span&gt;, &lt;span class=&quot;legendSpanClass&quot;&gt;&lt;chron&gt;August 21, 2026&lt;/chron&gt;&lt;/span&gt; /PRNewswire/ -- &lt;i&gt;Reese's&lt;/i&gt; is partnering with The Nitro Bar to flip the script on fall coffee. Teaming up with the viral coffee brand, The Nitro Bar, &lt;i&gt;Reese's&lt;/i&gt; is dropping the limited-time &lt;i&gt;Reese's&lt;/i&gt; Pumpkins PB Whip Latte, inspired by the iconic chocolate and peanut butter of&lt;i&gt; Reese's &lt;/i&gt;Pumpkins and designed to give fans a new way to celebrate fall. This isn't a pumpkin spice copycat, it's fall coffee done</description>
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   <title>Reese's Flips the Script on Fall Coffee</title>
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&lt;p class=&quot;prntac&quot;&gt;&lt;i&gt;A new collaboration with The Nitro Bar pours the iconic peanut butter of Reese's Pumpkins into a limited time fall drink&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;span class=&quot;legendSpanClass&quot;&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;HERSHEY, Pa.&lt;/location&gt;&lt;/span&gt;, &lt;span class=&quot;legendSpanClass&quot;&gt;&lt;chron&gt;August 21, 2026&lt;/chron&gt;&lt;/span&gt; /PRNewswire/ -- &lt;i&gt;Reese's&lt;/i&gt; is partnering with The Nitro Bar to flip the script on fall coffee. Teaming up with the viral coffee brand, The Nitro Bar, &lt;i&gt;Reese's&lt;/i&gt; is dropping the limited-time &lt;i&gt;Reese's&lt;/i&gt; Pumpkins PB Whip Latte, inspired by the iconic chocolate and peanut butter of&lt;i&gt; Reese's &lt;/i&gt;Pumpkins and designed to give fans a new way to celebrate fall. This isn't a pumpkin spice copycat, it's fall coffee done</description>
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&lt;p class=&quot;prntac&quot;&gt;&lt;i&gt;A new collaboration with The Nitro Bar pours the iconic peanut butter of Reese's Pumpkins into a limited time fall drink&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;span class=&quot;legendSpanClass&quot;&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;HERSHEY, Pa.&lt;/location&gt;&lt;/span&gt;, &lt;span class=&quot;legendSpanClass&quot;&gt;&lt;chron&gt;August 21, 2026&lt;/chron&gt;&lt;/span&gt; /PRNewswire/ -- &lt;i&gt;Reese's&lt;/i&gt; is partnering with The Nitro Bar to flip the script on fall coffee. Teaming up with the viral coffee brand, The Nitro Bar, &lt;i&gt;Reese's&lt;/i&gt; is dropping the limited-time &lt;i&gt;Reese's&lt;/i&gt; Pumpkins PB Whip Latte, inspired by the iconic chocolate and peanut butter of&lt;i&gt; Reese's &lt;/i&gt;Pumpkins and designed to give fans a new way to celebrate fall. This isn't a pumpkin spice copycat, it's fall coffee done</description>
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&lt;p class=&quot;prntac&quot;&gt;&lt;i&gt;A new collaboration with The Nitro Bar pours the iconic peanut butter of Reese's Pumpkins into a limited time fall drink&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;span class=&quot;legendSpanClass&quot;&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;HERSHEY, Pa.&lt;/location&gt;&lt;/span&gt;, &lt;span class=&quot;legendSpanClass&quot;&gt;&lt;chron&gt;August 21, 2026&lt;/chron&gt;&lt;/span&gt; /PRNewswire/ -- &lt;i&gt;Reese's&lt;/i&gt; is partnering with The Nitro Bar to flip the script on fall coffee. Teaming up with the viral coffee brand, The Nitro Bar, &lt;i&gt;Reese's&lt;/i&gt; is dropping the limited-time &lt;i&gt;Reese's&lt;/i&gt; Pumpkins PB Whip Latte, inspired by the iconic chocolate and peanut butter of&lt;i&gt; Reese's &lt;/i&gt;Pumpkins and designed to give fans a new way to celebrate fall. This isn't a pumpkin spice copycat, it's fall coffee done</description>
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&lt;p class=&quot;prntac&quot;&gt;&lt;i&gt;A new collaboration with The Nitro Bar pours the iconic peanut butter of Reese's Pumpkins into a limited time fall drink&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;span class=&quot;legendSpanClass&quot;&gt;&lt;location value=&quot;LU/us.pa.herhey&quot; idsrc=&quot;xmltag.org&quot; &gt;HERSHEY, Pa.&lt;/location&gt;&lt;/span&gt;, &lt;span class=&quot;legendSpanClass&quot;&gt;&lt;chron&gt;August 21, 2026&lt;/chron&gt;&lt;/span&gt; /PRNewswire/ -- &lt;i&gt;Reese's&lt;/i&gt; is partnering with The Nitro Bar to flip the script on fall coffee. Teaming up with the viral coffee brand, The Nitro Bar, &lt;i&gt;Reese's&lt;/i&gt; is dropping the limited-time &lt;i&gt;Reese's&lt;/i&gt; Pumpkins PB Whip Latte, inspired by the iconic chocolate and peanut butter of&lt;i&gt; Reese's &lt;/i&gt;Pumpkins and designed to give fans a new way to celebrate fall. This isn't a pumpkin spice copycat, it's fall coffee done</description>
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