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Forrester’s 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives

Wed, 21 Oct 2026 04:30:00 -0400

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2027 B2C marketing, customer experience, and digital predictions, rising AI costs will force B2C marketing leaders to scale back a third of AI initiatives. As AI usage grows and martech vendors increasingly adopt usage-based pricing models, every agent interaction, generated asset, and automated workflow becomes a billable event. As a result, leaders will need to make tougher decisions and focus investments on AI initiatives that deliver measurable business value.

Forrester’s Predictions reports deliver forward-looking insights into the signals and trends that will

Forrester’s 2027 B2C Marketing, CX, And Digital Predictions: Rising AI Costs Will Force B2C Leaders To Scale Back A Third Of AI Initiatives

Wed, 21 Oct 2026 04:30:00 -0400

Forrester’s Predictions reports deliver forward-looking insights into the signals and trends that will

Forrester’s 2027 Technology And Security Predictions: AI Will Account For 20% Of All Business Technology Spend

Wed, 21 Oct 2026 04:30:00 -0400

Technology and security leaders will face mounting pressure to control AI costs, justify infrastructure choices, and manage emerging risks without slowing innovation

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2027 technology and security predictions, CIOs and CISOs will face growing pressure to realize returns on their AI investments in infrastructure, security, digital sovereignty, and emerging technologies. Additionally, with global technology spending forecasted to reach $6.1 trillion in 2027, technology leaders will need to balance AI governance and control with innovation and business agility.

Forrester’s Predictions

Forrester’s 2027 Technology And Security Predictions: AI Will Account For 20% Of All Business Technology Spend

Wed, 21 Oct 2026 04:30:00 -0400

Technology and security leaders will face mounting pressure to control AI costs, justify infrastructure choices, and manage emerging risks without slowing innovation

Forrester’s Predictions

Forrester’s 2027 B2B Go-To-Market Predictions: AI Agents Will Influence 75% of B2B Purchase Decisions

Wed, 21 Oct 2026 04:30:00 -0400

To remain competitive, providers must strengthen customer trust, substantiate value claims, and offer human expertise and guidance

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2027 B2B go-to-market predictions, business buyers will increasingly deploy AI agents to handle tasks across the buying process, from supplier discovery and information gathering to contract-renewal analysis. While truly autonomous buying will remain concentrated in high-volume, low-risk, and repeatable purchases, the ubiquity of these agents will require providers to ensure that their systems and sellers can respond with speed, accuracy, and consistency.

Forrester’s B2B Predictions

Forrester’s 2027 B2B Go-To-Market Predictions: AI Agents Will Influence 75% of B2B Purchase Decisions

Wed, 21 Oct 2026 04:30:00 -0400

To remain competitive, providers must strengthen customer trust, substantiate value claims, and offer human expertise and guidance

Forrester’s B2B Predictions

Forrester Research To Broadcast Its 2026 Third-Quarter Earnings Conference Call

Thu, 15 Oct 2026 11:30:00 -0400

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 29, 2026.

The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here.

Instructions are provided to ensure that the necessary audio applications are downloaded and installed. Users can obtain these programs at no charge. For those who cannot access the live broadcast, a replay will be

Forrester Research To Broadcast Its 2026 Third-Quarter Earnings Conference Call

Thu, 15 Oct 2026 11:30:00 -0400

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- Forrester Research, Inc. (Nasdaq: FORR) will broadcast its third-quarter earnings conference call at 4:30 p.m. ET on October 29, 2026.

The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes prior to the broadcast. Participants may pre-register for the call here.

Forrester’s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships

Wed, 30 Sep 2026 07:33:00 -0400

New AI sovereignty and platform governance rules will signal strategic intent but deliver limited near-term impact

LONDON--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2027 European predictions, unveiled today at Forrester’s Technology & Innovation Forum EMEA, Europe will enter 2027 determined to recover its digital autonomy, but the gap between its ambition and control will widen. More than half of European companies embracing AI will reduce their dependence on US hyperscalers due to sovereignty concerns, moving their critical data and applications to European providers. A lack

Forrester’s 2027 European Predictions: Despite A Strong Desire To Regain Its Digital Sovereignty, Europe Will Selectively Reset, Not Sever, Key Technology Relationships

Wed, 30 Sep 2026 07:33:00 -0400

New AI sovereignty and platform governance rules will signal strategic intent but deliver limited near-term impact

Form 4 FORRESTER RESEARCH, INC. For: Aug 20 Filed by: Darrah Ryan

Thu, 20 Aug 2026 16:07:00 -0400

si-local-file:///var/storage/secattach/20260820/26956201.html

Form 4 FORRESTER RESEARCH, INC. For: Aug 20 Filed by: Darrah Ryan

Thu, 20 Aug 2026 16:07:00 -0400

si-local-file:///var/storage/secattach/20260820/26956201.html

Form 4 FORRESTER RESEARCH, INC. For: Aug 20 Filed by: Finn Leo Christian

Thu, 20 Aug 2026 16:05:00 -0400

si-local-file:///var/storage/secattach/20260820/26956147.html

Form 4 FORRESTER RESEARCH, INC. For: Aug 20 Filed by: Finn Leo Christian

Thu, 20 Aug 2026 16:05:00 -0400

si-local-file:///var/storage/secattach/20260820/26956147.html

Form 144 FORRESTER RESEARCH, INC. Filed by: Finn Leo Christian

Thu, 20 Aug 2026 16:03:00 -0400

si-local-file:///var/storage/secattach/20260820/26956106.html

Form 144 FORRESTER RESEARCH, INC. Filed by: Finn Leo Christian

Thu, 20 Aug 2026 16:03:00 -0400

si-local-file:///var/storage/secattach/20260820/26956106.html

Forrester Introduces AI Disruption Model To Assess AI’s Impact On Technology And Service Markets

Wed, 19 Aug 2026 05:00:00 -0400

With AI widening the divide across tech products and services, the model helps leaders identify the markets most likely to accelerate, transform, or face disruption

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) AI Disruption Model, unveiled today, advancements in AI are disrupting technology markets at an unprecedented pace — enhancing the value of certain products and services while making others increasingly vulnerable to replacement. Two new reports, The Forrester AI Disruption Model: How AI Disrupts Or Accelerates Technology And Service Markets and

Forrester Introduces AI Disruption Model To Assess AI’s Impact On Technology And Service Markets

Wed, 19 Aug 2026 05:00:00 -0400

With AI widening the divide across tech products and services, the model helps leaders identify the markets most likely to accelerate, transform, or face disruption

Forrester Introduces AI Disruption Model To Assess AI’s Impact On Technology And Service Markets

Wed, 19 Aug 2026 05:00:00 -0400

With AI widening the divide across tech products and services, the model helps leaders identify the markets most likely to accelerate, transform, or face disruption

Forrester Introduces AI Disruption Model To Assess AI’s Impact On Technology And Service Markets

Wed, 19 Aug 2026 05:00:00 -0400

With AI widening the divide across tech products and services, the model helps leaders identify the markets most likely to accelerate, transform, or face disruption

Form 4 FORRESTER RESEARCH, INC. For: Aug 13 Filed by: Johnson Carrie

Fri, 14 Aug 2026 10:06:00 -0400

si-local-file:///var/storage/secattach/20260814/26926121.html

Form 4 FORRESTER RESEARCH, INC. For: Aug 13 Filed by: Johnson Carrie

Fri, 14 Aug 2026 10:06:00 -0400

si-local-file:///var/storage/secattach/20260814/26926121.html

Forrester wins $5.7M contract with US Department of the Air Force

Thu, 06 Aug 2026 09:02:55 -0400

Forrester (Nasdaq: FORR) has finalized a $5.7 million agreement with the United States Department of the Air Force (DAF) to provide more than 2,300 DAF personnel with access to its research and advisory services, according to a press release.

The contract covers the US Air Force and US Space Force and establishes a unified research and advisory services program across DAF's Major Commands, Field Commands, and Headquarters. The agreement was made under the Department of War Enterprise Software Initiative BPA.

Under the terms of the deal, Forrester will provide personnel with access to its proprietary research, analyst expertise, and an AI-enabled inquiry

The United States Department Of The Air Force Selects Forrester To Expand Enterprise Access To Research, Advisory Services, And AI-Enabled Insights

Thu, 06 Aug 2026 09:00:00 -0400

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- Forrester (Nasdaq: FORR) has finalized a $5.7 million agreement with the United States Department of the Air Force (DAF) — which includes the US Air Force and US Space Force — to provide more than 2,300 DAF personnel with direct access to Forrester’s research and advisory services.

The agreement supports the US federal government’s continued push toward enterprisewide modernization and AI-enabled decision-making by broadening the DAF’s access to trusted insights, reducing contracting complexity, improving visibility into research and advisory usage, and aligning resources with mission-critical priorities. The partnership establishes a unified research and advisory services

The United States Department Of The Air Force Selects Forrester To Expand Enterprise Access To Research, Advisory Services, And AI-Enabled Insights

Thu, 06 Aug 2026 09:00:00 -0400