Naturium Expands North American Retail Presence, Launching Exclusively at Sephora Mexico and With Expansion Into Sephora Canada

Wed, 09 Sep 2026 00:01:00 -0400

Bringing biocompatible, clinically effective skincare to communities across Mexico and Canada

LOS ANGELES--(BUSINESS WIRE)-- Today, Naturium, a brand from e.l.f. Beauty (NYSE: ELF), announced its expansion with Sephora across Canada and Mexico, bringing its biocompatible, clinically effective skincare to new consumers across North America. Delivering affordable luxury for head-to-toe skincare, the brand makes its official debut in Mexico exclusively in Sephora Mexico stores and on Sephora.com.mx, while broadening its Canadian retail footprint online and in Sephora Canada stores nationwide.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260908186043/en/

Naturium Expands North American Retail Presence, Launching Exclusively at Sephora Mexico and With Expansion Into Sephora Canada

Wed, 09 Sep 2026 00:01:00 -0400

Bringing biocompatible, clinically effective skincare to communities across Mexico and Canada

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260908186043/en/

Form 144 e.l.f. Beauty, Inc. Filed by: FIELDS MANDY J

Tue, 08 Sep 2026 16:26:00 -0400

si-local-file:///var/storage/secattach/20260908/27037024.html

Escape “Unglammy Valley” with e.l.f. Cosmetic’s Soft Glam Satin Foundation

Tue, 08 Sep 2026 00:01:00 -0400

New horror-meets-humor campaign dramatizes the everyday nightmare of mismatched foundation - and the product that breaks you out of the uncanny and into the glam

OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), launches today the bold new awareness campaign “Unglammy Valley,” highlighting its Soft Glam Satin Foundation. A playful e.l.f. twist on the “uncanny valley” phenomenon, the campaign brings horror and humor to an all-too-relatable beauty nightmare: a foundation base gone wrong. Starring actress Sara Waisglass, e.l.f. delivers unexpected entertainment.

This press release features multimedia. View the full release here:

Escape “Unglammy Valley” with e.l.f. Cosmetic’s Soft Glam Satin Foundation

Tue, 08 Sep 2026 00:01:00 -0400

New horror-meets-humor campaign dramatizes the everyday nightmare of mismatched foundation - and the product that breaks you out of the uncanny and into the glam

This press release features multimedia. View the full release here:

Form 4 e.l.f. Beauty, Inc. For: Sep 01 Filed by: AMIN TARANG

Thu, 03 Sep 2026 18:29:00 -0400

si-local-file:///var/storage/secattach/20260903/27026331.html

Form 4/A e.l.f. Beauty, Inc. For: Jul 01 Filed by: AMIN TARANG

Thu, 03 Sep 2026 18:28:00 -0400

si-local-file:///var/storage/secattach/20260903/27026330.html

Form 4 e.l.f. Beauty, Inc. For: Sep 01 Filed by: Franks Joshua Allen

Thu, 03 Sep 2026 18:26:00 -0400

si-local-file:///var/storage/secattach/20260903/27026327.html

e.l.f. Beauty Brings Change the Board Game to the University of California, Berkeley, Inspiring the Next Generation of Leaders

Wed, 02 Sep 2026 12:01:00 -0400

A 12-week course featuring e.l.f. leaders and guest speakers expanding access to the conversations, knowledge and pathways shaping the future of leadership

OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Beauty (NYSE: ELF) announces the latest expansion of its Change the Board Game initiative with the launch of a new 12-week course at the University of California (UC), Berkeley, bringing its mission to democratize access to the highest seats of power directly to the next generation of leaders.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260902138833/en/

e.l.f. Beauty Brings Change the Board Game to the University of California, Berkeley, Inspiring the Next Generation of Leaders

Wed, 02 Sep 2026 12:01:00 -0400

A 12-week course featuring e.l.f. leaders and guest speakers expanding access to the conversations, knowledge and pathways shaping the future of leadership

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260902138833/en/

Form 144 e.l.f. Beauty, Inc. Filed by: Franks Joshua Allen

Tue, 01 Sep 2026 16:55:00 -0400

si-local-file:///var/storage/secattach/20260901/27013631.html

rhode to launch at Sephora across 19 European countries in Sept. 2026

Mon, 31 Aug 2026 09:02:06 -0400

Rhode, the beauty brand founded by Hailey Rhode Bieber and owned by e.l.f. Beauty (NYSE: ELF), announced it will be available at Sephora online and in most stores across 19 European countries starting September 30, 2026.

The expansion covers Belgium, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Italy, Luxembourg, Monaco, Poland, Portugal, Romania, Serbia, Spain (including the Canary Islands), Sweden, Switzerland, and Turkey. Rhode is already sold through Sephora in the United States, Canada, and the United Kingdom, following a 2025 rollout in those markets.

According to the press release, Sephora Europe locations will carry Rhode's core skincare products, blush, and

rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora

Mon, 31 Aug 2026 09:00:00 -0400

PARIS--(BUSINESS WIRE)-- rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty (NYSE: ELF), today announced its collection of high-performance, skin-focused products will be available at Sephora online and in most stores across Europe starting Wednesday, 30 September, 2026, following its 2025 rollout with Sephora in the U.S., Canada, and the U.K. This expansion with Sephora in Europe increases global access to rhode through physical retail, marking a pivotal next stage for the brand.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260831869746/en/

e.l.f. Beauty (ELF) PT Raised to $123 at Canaccord

Thu, 27 Aug 2026 07:12:16 -0400

(Updated - August 27, 2026 7:12 AM EDT)

Canaccord analyst Susan Anderson raised the price target on e.l.f. Beauty (NYSE: ELF) to $123.00 (from $110.00) while maintaining a Buy rating.

The analyst commented: "ELF has officially rolled back the majority of price investments it made in late May and into June. Our checks show that only 16% of products have maintained the lower prices from the original set. This compares to 84% back in July, and is slightly higher than the original 12% back in June, mainly due to some of the e.l.f. Skin price investments staying in place, which were not

e.l.f. Brands Will Surprise and Delight as the Only Beauty Brand at the Minnesota State Fair

Wed, 26 Aug 2026 00:01:00 -0400

With eyes.lips.fairgrounds., e.l.f. is meeting its community where they are at this end-of-summer tradition

OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Brands, comprised of e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, part of e.l.f. Beauty (NYSE: ELF), will make its state fair debut with an activation at the Minnesota State Fair. As the only official beauty brand sponsor, e.l.f. is meeting its community where they are connecting with the nearly 2 million attendees through the traditions every eye, lip and face loves: food, fun and product gifting.

This press release features multimedia. View the full release here:

e.l.f. Brands Will Surprise and Delight as the Only Beauty Brand at the Minnesota State Fair

Wed, 26 Aug 2026 00:01:00 -0400

With eyes.lips.fairgrounds., e.l.f. is meeting its community where they are at this end-of-summer tradition

This press release features multimedia. View the full release here:

e.l.f. Brands Will Surprise and Delight as the Only Beauty Brand at the Minnesota State Fair

Wed, 26 Aug 2026 00:01:00 -0400

With eyes.lips.fairgrounds., e.l.f. is meeting its community where they are at this end-of-summer tradition

This press release features multimedia. View the full release here:

e.l.f. Brands Will Surprise and Delight as the Only Beauty Brand at the Minnesota State Fair

Wed, 26 Aug 2026 00:01:00 -0400

With eyes.lips.fairgrounds., e.l.f. is meeting its community where they are at this end-of-summer tradition

This press release features multimedia. View the full release here:

Form 8-K e.l.f. Beauty, Inc. For: Aug 20

Mon, 24 Aug 2026 16:07:00 -0400

si-local-file:///var/storage/secattach/20260824/26968139.html

Form 8-K e.l.f. Beauty, Inc. For: Aug 20

Mon, 24 Aug 2026 16:07:00 -0400

si-local-file:///var/storage/secattach/20260824/26968139.html

StreetInsider.com News Articles

Naturium Expands North American Retail Presence, Launching Exclusively at Sephora Mexico and With Expansion Into Sephora Canada

Naturium Expands North American Retail Presence, Launching Exclusively at Sephora Mexico and With Expansion Into Sephora Canada

Form 144 e.l.f. Beauty, Inc. Filed by: FIELDS MANDY J

Escape “Unglammy Valley” with e.l.f. Cosmetic’s Soft Glam Satin Foundation

Escape “Unglammy Valley” with e.l.f. Cosmetic’s Soft Glam Satin Foundation

Form 4 e.l.f. Beauty, Inc. For: Sep 01 Filed by: AMIN TARANG

Form 4/A e.l.f. Beauty, Inc. For: Jul 01 Filed by: AMIN TARANG

Form 4 e.l.f. Beauty, Inc. For: Sep 01 Filed by: Franks Joshua Allen

e.l.f. Beauty Brings Change the Board Game to the University of California, Berkeley, Inspiring the Next Generation of Leaders

e.l.f. Beauty Brings Change the Board Game to the University of California, Berkeley, Inspiring the Next Generation of Leaders

Form 144 e.l.f. Beauty, Inc. Filed by: Franks Joshua Allen

rhode to launch at Sephora across 19 European countries in Sept. 2026

rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora

e.l.f. Beauty (ELF) PT Raised to $123 at Canaccord

e.l.f. Brands Will Surprise and Delight as the Only Beauty Brand at the Minnesota State Fair

e.l.f. Brands Will Surprise and Delight as the Only Beauty Brand at the Minnesota State Fair

e.l.f. Brands Will Surprise and Delight as the Only Beauty Brand at the Minnesota State Fair

e.l.f. Brands Will Surprise and Delight as the Only Beauty Brand at the Minnesota State Fair

Form 8-K e.l.f. Beauty, Inc. For: Aug 20

Form 8-K e.l.f. Beauty, Inc. For: Aug 20