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Bath & Body Works opens first Feel Good concept store in Charlotte

Fri, 23 Oct 2026 09:02:24 -0400

Bath & Body Works opened its first Feel Good concept store at SouthPark Mall in Charlotte, North Carolina, on Oct. 23, 2026, with two additional locations planned for later in the fall.

The new store format features an open floor plan, dedicated fragrance testing stations, a digital Fragrance Finder tool, an Eau de Parfum bar, and products organized by fragrance family. Store materials include natural stone, custom-colored tile, and warm wood. Enhanced signage is intended to communicate ingredient and product benefit information to shoppers.

Two additional concept stores are scheduled to open at Easton Town Center in Columbus, Ohio, in late October,

Bath & Body Works Debuts First Feel Good Concept Store, Offering a New Store Experience Designed to Make Fragrance Discovery Easier

Fri, 23 Oct 2026 09:00:00 -0400

What You Should Know

Bath & Body Works today opened its first Feel Good concept store in Charlotte, North Carolina, with Columbus, Ohio and Miami, Florida locations to follow this fall.
Guided by consumer insights, the format pairs an open floorplan and clearer product information with hands-on testing and associate fragrance expertise.
The Feel Good concept advances Bath & Body Works’ Consumer First Formula through changes to store design, product presentation and fragrance discovery that respond to consumers’ asks.

COLUMBUS, Ohio, Oct. 23, 2026 (GLOBE NEWSWIRE) -- Bath & Body Works today opened the first of its

Bath & Body Works Debuts First Feel Good Concept Store, Offering a New Store Experience Designed to Make Fragrance Discovery Easier

Fri, 23 Oct 2026 09:00:00 -0400

What You Should Know

Bath & Body Works today opened its first Feel Good concept store in Charlotte, North Carolina, with Columbus, Ohio and Miami, Florida locations to follow this fall.
Guided by consumer insights, the format pairs an open floorplan and clearer product information with hands-on testing and associate fragrance expertise.
The Feel Good concept advances Bath & Body Works’ Consumer First Formula through changes to store design, product presentation and fragrance discovery that respond to consumers’ asks.

COLUMBUS, Ohio, Oct. 23, 2026 (GLOBE NEWSWIRE) -- Bath & Body Works today opened the first of its

Form 4 Bath & Body Works, Inc. For: Oct 16 Filed by: Nash Sarah E

Tue, 20 Oct 2026 17:43:00 -0400

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