Nook
The NOOK is Barnes&Noble's (NYSE: BKS) e-reader device that was developed to compete with Amazon's (Nasdaq: AMZN) Kindle.
The device has not been as widely received as the Kindle. New competition from Apple's iPad (Nasdaq: AAPL) and other e-readers also makes the device a "non-must-have."
Still the device will likely help B&N from completely losing the digital battle to Amazon.com and others as it struggles to maintain its brick-and-mortar client base.
The device has not been as widely received as the Kindle. New competition from Apple's iPad (Nasdaq: AAPL) and other e-readers also makes the device a "non-must-have."
Still the device will likely help B&N from completely losing the digital battle to Amazon.com and others as it struggles to maintain its brick-and-mortar client base.
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Barnes & Noble (BKS) Unveils NOOK Tablet at $199; Cuts Price on NOOK Color to $169
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Barnes & Noble (BKS) Moves To Aggressively Push NOOK at Stores
