Informa TechTarget (Nasdaq: TTGT) announced the launch of a product called Buyer Intelligence, an AI-enhanced solution designed to help business-to-business sales and marketing teams act on intent data.

According to a company press release, Buyer Intelligence draws on person-level behavioral signals collected from Informa TechTarget's audience of B2B decision-makers, which the company says generates millions of intent signals daily. The product includes three AI features: Pain Points, which surfaces insights from content buyers are consuming; Pitch Assist, which generates account-specific messaging guidance; and Persona and ICP Intelligence, which maps active in-market customer segments.

The solution is accessible through the company's Portal platform and integrates with marketing automation, CRM, and account-based marketing platforms, as well as data cloud and modern data stack tools.

"As B2B organizations continue to invest in AI functionality for their GTM systems, their outcomes will only be as strong as their inputs," said Gary Nugent, Chief Executive Officer of Informa TechTarget.

Informa TechTarget was recognized as a Leader and Customer Favorite in the Forrester Wave: Intent Data Providers For B2B, Q1 2025 report. The company was also named a Leader in the Frost Radar: Account-Based Marketing Platforms report by Frost & Sullivan and in Research in Action's Vendor Selection Matrix for Revenue Marketing Automation Platforms.

Informa TechTarget is headquartered in Newton, Mass., and operates offices in 19 locations globally.