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Brunswick reports Cannes show results including Navan C38 launch

September 15, 2026 6:36 AM

Brunswick Corporation (NYSE: BC) reported results from the 2026 Cannes Yachting Festival, citing dealer demand for its boat portfolio, the launch of the Navan C38 model, a new partnership through its Navico Group subsidiary, and outboard engine market share figures for Mercury Marine.

The company said wholesale orders for its Navan brand exceeded prior-year levels at the show, which it attributed in part to the debut of the Navan C38, described as the largest model in the Navan range. Overall wholesale sales at the 2026 event were said to be stronger than at the 2025 show.

Mercury Marine recorded a 67% share of outboard engines displayed at the festival, up from prior years according to the company. At the Vieux Port location, Mercury accounted for 82% of outboards on display.

Navico Group announced a partnership with Elettromedia, the company behind the Audison and Hertz audio brands. Under the agreement, Audison and Hertz will serve as Navico Group's preferred audio brands, while Navico Group's portfolio will be Elettromedia's preferred multifunction display platform for marine applications.

"The momentum we experienced at Cannes reflects the strength of Brunswick's portfolio and the confidence dealers, customers and partners have in our brands," said David Foulkes, Chief Executive Officer of Brunswick Corporation.

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