Investing.com -- Colgate-Palmolive Company (NYSE: CL) is exploring the sale of several key mass-market personal care brands as part of a strategic portfolio realignment, according to a Reuters report citing people familiar with the matter. The New York-based consumer products giant is working with investment bank Goldman Sachs to gauge buyer interest in select assets, including Softsoap, Irish Spring, and Speed Stick.

The targeted divestment involves a subset of Colgate’s broader personal care division, which encompasses deodorants, soaps, shower gels, and skin care lines. Sources indicated that the specific brands up for sale could collectively fetch more than $1 billion in a potential transaction.

The move highlights a growing trend among multinational consumer packaged goods companies seeking to streamline operations amid persistent macro headwinds. Legacy conglomerates face elevated energy costs, potential import tariffs, and an increasingly price-sensitive global consumer, squeezing operating margins across non-core segments.

By trimming secondary brands, Colgate can concentrate its capital and marketing resources on high-margin, high-growth core categories like oral care and pet nutrition. Strategic divestitures also generate fresh liquidity, enabling management to fortify the balance sheet or reinvest in key innovation pipelines.

With a market capitalization of approximately $70 billion, Colgate has maintained steady operational execution, driving a roughly 4% stock gain over the past year. Investors will be watching closely to see if the planned carve-out acts as a catalyst to unlock additional valuation upside in a challenging consumer environment.