EXL (NASDAQ: EXLS) launched a new brand identity called "Go Beyond." on Sept. 9, 2026, coinciding with the company's 20th anniversary as a publicly listed company. EXL leadership marked the occasion by ringing the opening bell at Nasdaq.

The brand refresh is intended to reflect EXL's focus on data and artificial intelligence services. According to the company, more than 60% of its revenues are currently data and AI-led.

Rohit Kapoor, chairman and chief executive officer of EXL, described the new brand in a statement: "'Go Beyond.' is more than a tagline, it's the standard we hold ourselves to every day. Our clients come to us to fundamentally reimagine how their enterprises operate. With AI transforming every industry, we've built something rare; a company with domain depth to know what questions to ask and data and AI capabilities to answer them at scale."

The company cited several milestones as part of its evolution, including an early move into data and analytics in 2006 and its August 2026 acquisition of iMerit, which EXL said expanded its capabilities in AI model training and frontier AI development.

EXL was founded in 1999 and employs approximately 68,000 people across six continents. The company is headquartered in New York and serves clients in sectors including insurance, healthcare, banking, capital markets, retail, communications, media, and energy.