Vivid Seats partners with LA Rams as official fan experience partner
Vivid Seats Inc. (Nasdaq: SEAT) announced a multi-year partnership with the Los Angeles Rams, under which the ticket marketplace will serve as the team's Official Fan Experience Partner at SoFi Stadium in Inglewood, California.
Starting with the current football season, Vivid Seats will offer Rams Fan Experience Packages for home games. The packages include options such as pregame sideline access during player warmups, beginning two hours before kickoff, and postgame field access following the final whistle.
Vivid Seats will also serve as the exclusive presenting sponsor of the Rams' VIP Pregame Sideline Experience as part of the agreement.
"We're always looking for new ways to make live events more rewarding and memorable for fans," said Geoff Lester, Chief Commercial Officer at Vivid Seats. "Through this partnership, we're pairing the passion of Rams fans with exclusive access and experiences at SoFi Stadium."
"This partnership gives Rams fans new opportunities to get closer to the action and experience gameday at SoFi Stadium in ways that extend well beyond their seats," said Jennifer Prince, Chief Commercial Officer of the Los Angeles Rams.
The partnership adds the Rams to Vivid Seats' existing portfolio of NFL team agreements, which includes the Los Angeles Chargers, Indianapolis Colts, Chicago Bears, and San Francisco 49ers. Fan experience packages are available through the Vivid Seats website and mobile app.
