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Tesla's China-made EV sales extend growth streak, but momentum fades

September 2, 2026 6:41 AM

BEIJING, Sept 2 (Reuters) - Tesla's ‌China-made electric ​vehicle ​sales slowed to a gain of 3.6% year-on-year in August, down sharply from the prior month, as ‌divergent trends persisted across the U.S. automaker's major markets.

Sales ⁠of Model 3 and Model Y vehicles from its Shanghai factory, including ‌exports to Europe, Asia Pacific ‌and Canada, rose to 86,166 units from the year earlier, marking the 10th straight month of growth.

That's a sharp slowdown ​from a 38% year-on-year rise in July though, data from the China Passenger Car Association showed on Wednesday.

On a ⁠month-on-month basis, sales fell 7.9%.

August registration data highlighted diverging fortunes for Tesla across Europe, ​with strong increases in France and Denmark contrasting with weaker sales in Norway, Spain, Sweden, Portugal ​and Italy.

The U.S. automaker is grappling ‌with intensifying competition in China, where home-grown rivals are introducing more affordable, feature-rich EVs, while pushing ⁠deeper into overseas markets to offset weak demand domestically.

BYD, Tesla's largest Chinese rival, generated more revenue overseas than in China for the first ⁠time in the first half.

Likewise, exports accounted for more than half of ​the vehicles produced at Tesla's Chinese factory in the second quarter, also a first. Tesla's share of China's battery EV market shrank to 6.6% ‌in the second quarter from a peak of more than 15% in 2020.

The U.S. EV specialist ‌is also navigating China's growing influence over automotive safety rules, ⁠following a record recall announced ‌in late August that ​involved Tesla alongside several Chinese carmakers.

(Reporting by Qiaoyi Li, Zhang Yan and Ju-min Park; Editing by Sharon ‌Singleton)

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