Academy Sports + Outdoors (Nasdaq: ASO) and Ariat International announced plans to launch 200 Ariat in-store shops at select Academy locations this fall, expanding a partnership that has lasted 20 years.

The dedicated spaces will feature Ariat apparel, accessories, and footwear, including western boots, denim, and workwear. Each shop is tailored to its individual store location and includes branded walls, fixtures, and tables.

"We're excited to bring customers a new way to experience Ariat at Academy," said Matt McCabe, Executive Vice President and Chief Merchandising Officer at Academy. "Together, we've built a highly visual endeavor that showcases branded walls, fixtures, tables, and features within a space where shoppers can check out what's new, pick up their Ariat favorites, and prepare for more fun outdoors."

Sharon Carpenter, Vice President of Sales for Ariat International, said the expansion builds on a long-standing retail relationship. "For 20 years, Academy has been an incredible partner, helping Ariat reach more customers and grow our brand," she said.

Academy operates more than 300 stores across 21 states. Ariat, founded in 1993, produces performance footwear and apparel for western, equestrian, and work environments.