LiveWire begins U.S. dealer deliveries of S4 Honcho Trail motorcycle
LiveWire (NYSE: LVWR) announced the arrival of its first production S4 Honcho Trail motorcycles at U.S. dealerships, marking the start of the company's mini-moto platform rollout across its domestic dealer network.
The company also named Jme Thomas of Washington as the winner of its nationwide S4 Honcho giveaway, which drew more than 30,000 entries. Thomas chose the Trail model over the Street model and received her motorcycle at LiveWire Bellevue, located within Eastside Harley-Davidson.
"The arrival of the first S4 Honcho Trail motorcycles in the U.S. is an exciting moment for LiveWire and our dealer network," said Jon Bekefy, Head of Commercial at LiveWire. "The response to Honcho has reinforced what we believed from the beginning — there is a real appetite for a motorcycle that makes riding approachable, versatile and, most importantly, fun for riders of all backgrounds and skill levels."
Additional S4 Honcho Trail shipments will continue arriving at U.S. dealerships as inventory builds. The S4 Honcho Street model is expected to follow. LiveWire also said the platform will expand to select European markets this fall.
LiveWire's majority stockholder is Harley-Davidson, Inc.
