Byrna Technologies Inc. (NASDAQ: BYRN) has appointed Nate Secor as Senior Vice President of Brand and Marketing, effective Aug. 10, 2026, according to a company statement. Secor will report directly to CEO Conn Davis.

In his new role, Secor will oversee brand strategy, consumer acquisition initiatives, agency partnerships, and marketing operations. His responsibilities will include working with Byrna's brand and creative partner HLK and overseeing the company's creator, affiliate, social media, and consumer engagement programs.

Secor most recently served as Vice President of Marketing for Indian Motorcycle Company, where he managed global marketing strategy covering brand, product marketing, digital marketing, paid media, dealer marketing, and consumer engagement. He previously spent more than 15 years at Polaris Industries in senior marketing and commercial leadership roles, during which he managed marketing budgets exceeding $20 million annually across North America, Europe, and Asia.

"Nate is exactly the type of marketing leader we need as Byrna continues building the foundation for its next phase of growth," said Davis. "He brings a unique combination of brand-building expertise, performance marketing discipline, and operational rigor."

Secor holds an MBA in Marketing and Leadership from Indiana University's Kelley School of Business and a Bachelor of Science in Marketing from Indiana University.