Masco Corporation (NYSE: MAS) has appointed Brad Hiranaga as Chief Marketing Officer, a newly created role in which he will report directly to President and Chief Executive Officer Jon Nudi and serve on the company's Executive Committee.

In the position, Hiranaga will oversee marketing, commercial excellence, digital acceleration and customer capabilities across Masco's portfolio of brands, which includes Behr paint, Delta and hansgrohe faucets, Liberty hardware and HotSpring spas.

Hiranaga brings more than 25 years of experience in brand growth and customer strategy. He joins Masco from Marriott International, where he served as Senior Vice President of Global Brand, Experience and Design. Before Marriott, he spent more than 15 years at General Mills in senior brand leadership roles, eventually serving as Chief Marketing Officer. He later held the role of Chief Brand Officer at outdoor brand Cotopaxi. He also serves on the Board of Directors of Vimergy, a direct-to-consumer wellness company.

"Brad is an exceptional leader with a proven ability to build iconic brands while helping organizations transform how they grow," Nudi said in a statement. "His combination of strategic vision, commercial leadership and customer-first thinking makes him the ideal leader to help strengthen our capabilities and accelerate Masco's next phase of growth."

Masco is headquartered in Livonia, Michigan.