NetSol Technologies (NASDAQ: NTWK) announced the deployment of its Transcend Retail platform at three new U.S. dealer partners: Steve Hahn Auto Group, Atlanta Autos and Royal Coach RV.

Steve Hahn Auto Group, a multi-brand dealer group based in Yakima, Washington, operates Mercedes-Benz, Volkswagen and Trucks Plus locations. The platform is now live across all three of its brands.

Atlanta Autos, part of Gravity Autos and based in Atlanta, Georgia, sells luxury and exotic vehicles and operates primarily through a remote business model. The dealership said it selected the platform to consolidate retail and deal progression processes into a single system.

Royal Coach RV, based in Bakersfield, California, is a recreational vehicle dealer. Owner Justin Unruh cited a shift toward younger, digitally oriented buyers as a factor in the decision to adopt the platform.

"Each of these deployments reflects something we are seeing consistently across the US automotive retail market: dealers of every size, in every segment and across every vehicle category are recognizing that a connected, transparent and digital-first retail experience is no longer a differentiator, it is a baseline expectation," said Najeeb Ghauri, founder and chief executive officer of NetSol Technologies.

The announcements were made in a press release issued by NetSol Technologies.