Silpada Launches E-commerce Site Under New Management

NEW YORK--(BUSINESS WIRE)-- Following its recent acquisition by Berkshire Hathaway’s Richline Group, Silpada is proud to announce the launch of its new e-commerce site in time for Black Friday.

The new website focuses on Silpada’s unparalleled sterling silver jewelry, including never-before-seen pieces and best-selling legacy styles, in a direct-to-consumer model.

“We could not be more excited about this launch,” said Matt Nichols, Senior Vice President of Richline’s Digital division. “We’ve worked hard to craft a digital shopping experience that is worthy of Silpada’s dedicated fanbase and its beloved sterling silver designs. These fresh styles, as well as a new digital presence for Silpada are just the beginning. We look forward to building upon the extraordinary brand that the Kelly and Walsh families created.”

At launch, Silpada will unveil 40 entirely new designs. In addition to these new styles, silpada.com will bring back hundreds of customer favorites at permanently reduced prices. As the team at Richline Group develops the next line of Silpada jewelry, the site will host “The Sale Shop”, which offers exceptional last-chance values on legacy designs.

“Since acquiring Silpada in October, we’ve spent considerable time taking in feedback from passionate customers and representatives. Their insights have been invaluable as we work towards a new and inclusive direction for Silpada. We believe the new silpada.com is the right first step forward,” said Richline Group Chief Marketing Officer, Mark Hanna.

To learn more and shop the latest collection, please visit silpada.com.

About Richline Group, Inc.

Richline Group, Inc., a wholly-owned subsidiary of Berkshire Hathaway Inc., is the USA’s foremost Fine Jewelry Manufacturer and Marketer. Richline Group was formed in 2007. Currently the major brands comprising Richline’s portfolio are LeachGarner, Inverness, Rio Grande and Richline Brands. Berkshire Hathaway and its subsidiaries engage in diverse business activities including property and casualty insurance, utilities and energy, finance, manufacturing, retailing and services.

View source version on businesswire.com: http://www.businesswire.com/news/home/20161121005203/en/

Richline Group, Inc.
Mark Hanna, 212.886.6212
Chief Marketing Officer

Source: Richline Group, Inc.

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