Seedling Launches First Digital Product, Seedling Comic Studio

Mobile App Allows Kids to Seamlessly Shift Between Physical and Digital Play

LOS ANGELES--(BUSINESS WIRE)-- Seedling, a toy and lifestyle brand offering hands-on activity kits to inspire imaginative real-world play, announced the launch of its first digital product, Seedling Comic Studio, a mobile app that allows kids to create their own original comic stories. The mobile app acts as a companion to Seedling’s physical products, offering families new ways to collaborate and create in both the physical and digital worlds. The app is available now as a free download in the Apple App Store.

Seedling Comic Studio features a kid-friendly interface that allows users to start creating their own custom comics with just a few taps. The app is loaded with classic comic book assets including speech bubbles, backgrounds and stickers, and users can also import personal photos from their device’s camera roll to integrate into their comics. Additional theme packs that include stickers and backgrounds will be available via in-app purchase, and Seedling companion physical products can also be ordered directly within the app via Apple Pay.

“Today’s kids are used to shifting their play between the real world and digital world, and their toys should enable them to do this seamlessly,” said Phoebe Hayman, co-founder and CEO, Seedling. “Our activity kits are the perfect foundation upon which to create a digital offering that allows kids to easily integrate everything they create in the real world into a digital experience. With Seedling Comic Studio, kids can create amazing custom comics that incorporate personal images, making them the center of their own comic story, and we can’t wait to see what they come up with.”

Key features in Seedling Comic Studio include:

• Themes: Three full themes (Comic, Pixel, and Space) are included in the free app download, with more available via in-app purchase.
• Stickers: Bring your comic to life with colorful sticker effects, costumes, and props.
• Bubbles: Tell your story with speech bubbles, thought bubbles, captions and freeform text.
• Backgrounds: Use your own photos and play with filters as panel backgrounds, or choose from a library of custom background illustrations.
• Custom Pictures: Fans of Seedling’s popular superhero cape and mask activity kits can incorporate pictures of kids wearing their masks and capes into their comics.
• Cutouts: Easily cut people or objects out of existing photos and incorporate them into your custom comics.
• Shop: Browse and buy Seedling’s popular real-world superhero products using Apple Pay on supported devices.
• Share: Create and share your custom comic creations with friends and family.

Founded in 2007 by Phoebe Hayman, Seedling is known for its award-winning activity kits and toys and has more than 350 products that inspire kids to explore and engage in open-ended play. In November 2014, Seedling merged with the e-commerce company P.S. XO, and co-founders Soleil Moon Frye (actress/entrepreneur) and Kara Nortman (venture capitalist) joined the Seedling board and continue to play important roles at the company.

Seedling Comic Studio is available for free download on iPhone, iPod touch and iPad devices through the Apple App Store.

For more information, please visit www.seedling.com

ABOUT SEEDLING

Seedling is an internationally-recognized toy and creative lifestyle brand offering a rich catalog of high-quality real-world and digital products designed to help fuel children's imaginations. Founded in 2007 by Phoebe Hayman, Seedling has quickly grown into an international brand selling its over 350 imaginative activity kits and toys online and in the most respected retail outlets around the globe. Seedling is headquartered in the Downtown Arts District of Los Angeles, and has a manufacturing facility in New Zealand.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150917006265/en/

Brew Media Relations
Ross Purnell, 424-291-8711
[email protected]

Source: Seedling

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