PRA Appoints Raymond Zilberberg as Vice President, Production Services

Industry Veteran Brings More Than Two Decades of Experience Scaling Production Teams to Expand Entertainment Capabilities and Accelerate Global Growth

CHICAGO, Oct. 13, 2026 /PRNewswire/ -- PRA, a leader in business events and destination management, today announced the appointment of Raymond Zilberberg as Vice President, Production Services. In this role, Zilberberg will lead PRA's global Production Services team, develop business strategies and operational excellence, and manage team growth while advancing the company's expanding production and entertainment capabilities.

With more than 20 years of experience in live events, theatrical production and experiential marketing, Zilberberg has built a reputation for transforming ambitious ideas into memorable experiences that drive business impact, spark meaningful audience engagement, and keep clients coming back. Prior to joining PRA, in his roles at toddstreet and Invision, he led creative production for large-scale conferences, product launches, incentive programs and national sales meetings bringing together clients, designers, producers, fabricators, technical experts and venues around a shared vision. With notable brands including Samsung, Oracle, Gartner and Otsuka, Zilberberg is recognized for building engaged teams, mentoring talent, navigating complexity, and delivering outstanding experiences under pressure.

"I'm driven by roles where I can make a meaningful impact on both the business and the people behind it, and that's what excites me most about joining PRA. As head of PRA Production Services, together we will continue to build a world-class, scalable production team through strengthening processes, collaboration and culture that drive exceptional client experiences," said Zilberberg. "Production is at its best when talented people are empowered to do their best work, and I'm thrilled to join this team and help showcase what's possible as we continue expanding PRA's production capabilities around the globe."

As Vice President, Production Services, Zilberberg will collaborate closely with PRA's centralized Creative and Operations teams, Global Sales and Strategic Account teams, alongside local teams, to deliver innovative production solutions, strengthen client partnerships and support the continued growth of PRA's comprehensive production offerings. His expertise spans creative storytelling, production strategy, operational leadership and team development, positioning him to further scale PRA's production services globally.

"Ray brings a rare combination of creative vision, production expertise and leadership experience that will help us continue evolving our production business and elevating client experiences," said Sharon Crichton, Chief Operations Officer, PRA. "His ability to build high-performing teams, create scalable processes and deliver complex productions with precision makes him an invaluable addition to our leadership team. As we continue expanding our global production and entertainment capabilities, Ray's experience and strategic mindset will play an important role in driving growth, innovation and exceptional results for our strategic partners and clients."

PRA's Production Services delivers comprehensive event and production solutions for organizations worldwide, including live, virtual and hybrid events; strategic production management; creative and technical production; content development; broadcast and digital experiences; experiential activations; and entertainment production. The company has recently expanded its entertainment capabilities, providing clients with direct access to world-class entertainers, speakers, and performers through an integrated talent acquisition and production solution.

By leveraging decades of event expertise and trusted relationships throughout the live entertainment industry, PRA offers clients a seamless, white-glove experience from talent sourcing and contract negotiation through production management and onsite execution. Backed by a global network of entertainment partners, direct industry relationships and a highly consultative approach, PRA helps clients secure exceptional talent while maintaining greater visibility, efficiency and alignment across every stage of the experience. Combined with PRA's global network and destination expertise, these enhanced capabilities enable clients to create unforgettable experiences with confidence, consistency, and operational excellence anywhere in the world.

For more information about PRA Production Services, visit www.pra.com/services/production. Clients and industry associates can connect with Raymond Zilberberg on LinkedIn or directly at [email protected]. 

About PRA 
PRA is a leading U.S. business events and destination management partner that designs and delivers conferences, incentive programs, sales meetings, tradeshows, and more nationwide. Our integrated services span strategy and creative, content and production, destination programming, and end-to-end logistics, helping clients turn the power of place into innovative results that move people and transform outcomes. With 45 years in the industry and coast-to-coast coverage, PRA is trusted by blue-chip organizations for programs in every major U.S. destination and, through select partners, around the world. Recognized repeatedly among Special Events "Top 25 DMCs," PRA brings seasoned expertise, rigorous execution, and local insider access to every engagement. Learn more at pra.com.

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SOURCE PRA