PLAY PALM ANGELS EXPANDS ITS U.S. RETAIL FOOTPRINT AT PACSUN

The New 41-Piece Collection from Palm Angels' Lifestyle Label Arrives at Pacsun, With New Pacsun-Exclusive Content Starring Avani Gregg

LOS ANGELES, Sept. 2, 2026 /PRNewswire/ -- Pacsun, the purpose-driven specialty retailer rooted in youth culture, is bringing PLAY Palm Angels, the newly launched essentials label from luxury streetwear brand Palm Angels, to the United States retail market. To mark the arrival, creator and cultural tastemaker Avani Gregg brings her signature style to PLAY Palm Angels, spotlighting the brand's bold, expressive take on streetwear.

Fresh from its launch earlier this summer, PLAY Palm Angels' newest 41-piece collection draws on the energy of Venice Beach and Southern California, blending oversized silhouettes, bold graphics and gender-fluid design with Palm Angels' signature streetwear sensibility. The latest collection features reimagined tracksuits, graphic tees, distressed denim, outerwear and accessories.

"PLAY Palm Angels is about creating a space where a new generation can express themselves freely and authentically through fashion," said Joey Gabbay, CEO of Bluestar Alliance. "From the beginning, we wanted the brand to reflect the energy, creativity and individuality of the community around it. Bringing the latest PLAY Palm Angels collection to Pacsun gives us an exciting opportunity to reach a community that understands the importance of personal style and self-expression."

Gregg's bold personal style and influence across fashion and youth culture make her a natural fit for PLAY Palm Angels, as she brings her own perspective to the latest collection ahead of its Pacsun arrival. The partnership also reflects the natural alignment between PLAY Palm Angels and Pacsun, connecting a newly launched label with a distinct California point of view to a retailer deeply rooted in the next generation of consumers.

"PLAY Palm Angels is an exciting extension of the Palm Angels brand, and we're thrilled to launch it at Pacsun," said Richard Cox, Chief Merchandising Officer at Pacsun. "Its focus on youth culture makes it a natural fit for our customer and our community. Avani brings an effortless sense of individuality to everything she wears, and we love seeing her interpretation of the collection. She has a way of making fashion feel personal and expressive, making her a great representation of the energy behind this launch."

The newest collection from PLAY Palm Angels is now available at select Pacsun stores and online.

About Pacsun
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook, and YouTube.

About PLAY Palm Angels
PLAY Palm Angels is a lifestyle brand within the Palm Angels universe built around instinct, movement, and self-expression, available at Pacsun, Hibbett, DTLR, Shoe Palace, Nordstrom.com, and playpalmangels.com. Designed for a globally connected generation shaped by culture, creativity, and contemporary lifestyles, PLAY Palm Angels offers a more direct, street-driven approach across ready-to-wear and accessories for men and women. Through expressive design, cultural curiosity, and an instinctive point of view, PLAY Palm Angels creates space for experimentation, individuality, and community while remaining connected to the creative spirit that defines the broader Palm Angels universe.

About Palm Angels
Palm Angels is a luxury streetwear brand born from the raw, rebellious energy of Venice Beach and the Los Angeles skate scene. Infused with the spirit of West Coast subculture and Italian craftsmanship, the brand blends bold street codes with a high-fashion attitude. Known for its distinctive graphics, unconventional silhouettes, and unapologetic aesthetic, Palm Angels reimagines streetwear through a luxury lens. Its collections span ready-to-wear, footwear, accessories, and collaborations with cultural pioneers. Anchored in the world's fashion capitals and embraced by leading tastemakers, Palm Angels sits at the intersection of counterculture and contemporary luxury.

About Bluestar Alliance, LLC
Founded in 2007 by Joseph Gabbay and Ralph Gindi, Bluestar Alliance is a global brand management leader, overseeing a portfolio of premium fashion and lifestyle brands generating more than $14 billion in global retail sales. Bluestar Alliance is recognized for transforming iconic consumer names into dynamic, best-in-class lifestyle brands with worldwide reach. Its portfolio includes Off-White™, Palm Angels®, Dickies®, Scotch & Soda®, Hurley®, Justice®, Bebe®, Tahari®, Limited Too®, Brookstone®, and more—each re-energized through creative vision, strategic partnerships, and a deep understanding of global markets. With more than 600 licensees and a growing network of over 500 branded retail stores across North America, Europe, Australia, South America, India, Asia, the Middle East, and the United Arab Emirates, Bluestar Alliance continues to expand its global presence—most notably through the Bluestar Luxury Group, focused on building the next generation of luxury and lifestyle brands. Bluestar Alliance stands at the intersection of innovation, influence, and brand authority, shaping the future of how consumers experience brands around the world.

Press Contacts:
Kate Fosha George
[email protected]

Melissa Nicholls
[email protected]

View original content to download multimedia:https://www.prnewswire.com/news-releases/play-palm-angels-expands-its-us-retail-footprint-at-pacsun-302868254.html

SOURCE Pacsun