MaxPoint and SPI Partner to Maximize Digital Advertising Impact at Retail

Partnership Empowers Brands to Intelligently Match Supply to Demand by Optimizing Digital Advertising Strategy with Actionable Store-Level Data

RALEIGH, N.C. & ROGERS, Ark.--(BUSINESS WIRE)-- MaxPoint (NYSE: MXPT), the company that helps manufacturers and retailers generate in-store sales with its innovative Digital Zip® technology, has partnered with Software Paradigms International Group, LLC (SPI) to connect multichannel, store-level sales and inventory data to hyperlocal digital advertising. MaxPoint and SPI Shiloh Analytics Advantage have the ability to combine supplier data from 90 retailers across more than 160,000 unique stores. This gives marketers the ability to create smarter digital programs that intelligently drive demand at the store level.

With this knowledge of store-level sales and inventory, brands have the ability to understand which consumers in a particular Digital Zip are most likely to purchase and where, thereby improving product launches, promotions and seasonal offers. The partnership also equips brands with the tools to balance inventory with advertising around stores that are under- or over-performing.

“By integrating SPI’s extensive retailer and retail supplier data into digital advertising, we help our clients maximize the impact of their programs and, ultimately, boost sales,” said Tom Dolan, SVP of Enterprise and Shopper Marketing Solutions at MaxPoint. “This partnership gives brands and retailers the ability to leverage actionable store-level intelligence to create just-in-time demand as well as measurable results to improve their bottom line.”

“SPI works with several of the largest retailers and retail suppliers in the industry,” said Kurt Gibbons, SVP Products and Solutions at SPI. “Our partnership with MaxPoint will only further fortify our relationships and the results our clients can produce from their digital advertising programs. Many of our major retail clients have already leveraged this intelligence to create local demand at the store level and to drive greater ROI within their digital strategy.”

About MaxPoint:

MaxPoint provides a leading business intelligence and digital marketing solution that enables national brands to drive local, in-store sales. The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform predict the most likely local buyers of a specific product at a particular retail location and then execute cross-channel digital marketing programs to reach these buyers. MaxPoint has worked with each of the top 20 leading national advertisers and each of the top 10 advertising agencies in the United States as ranked by Advertising Age. For more information, visit www.maxpoint.com, follow MaxPoint on Twitter @maxpoint_int, and subscribe to the OnPoint Blog.

About Software Paradigms International Group, LLC (SPI)

SPI, founded in 1994, is an award winning IT services and solutions provider for RETAILERS and CPG companies around the globe. SPI is headquartered in Atlanta, GA with offices in Australia, Brazil, Singapore, Canada, India, and Nepal.

SPI offers complete Retail IT solutions including custom application development, integration, maintenance and analytics products. SPI’s technology and back office solutions leverage innovative approaches to improve profitability and productivity for their retail clients. SPI acquired Shiloh Technologies in 2013, adopting their flagship retail data analytics product, ShilohLIVE, now known as Shiloh Analytics Advantage. For more information, visit www.spi.com, follow SPI on Twitter @SPI_Speak, subscribe to the SPI Blog, or call Sherri Kinsey, media contact, at (479) 464-4598.

MaxPoint Interactive, Inc.
Tod Freeman, 512-964-6488
Director, Public Relations
[email protected]
or
Software Paradigms International Group, LLC
Caroline Dunn, 678-714-7933
Head of Marketing
[email protected]

Source: MaxPoint Interactive, Inc.

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