Keen IO Provides Real-Time Email Campaign Analytics for SendGrid Users

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September 20, 2017 9:02 AM EDT

Partnership Extends Leading Email Delivery Platform with Intelligence to Measure Performance and Optimize Engagement

SAN FRANCISCO--(BUSINESS WIRE)-- Keen IO, the data analytics platform company, today announced it has partnered with SendGrid, a leading customer communication platform that drives engagement and growth, to provide organizations with real-time intelligence to measure and optimize the effectiveness of their marketing campaigns. The Keen IO for SendGrid app requires no coding, can be set up in less than one minute, and provides built-in analytics to assess and compare the performance of campaigns based on behaviors, attributes, segments and more.

The integration with Keen IO provides SendGrid’s more than 55,000 customers an analytics based high fidelity history of every email interaction they have ever taken. Beyond comprehensive performance metrics and visualizations for each campaign, including messages sent, opened, clicked on, revenue per email, etc., Keen IO provides deeper visibility into what works and what doesn’t.

For example, a retailer could run A/B tests with multiple subject line variants simultaneously. Since Keen IO can visualize the performance of each variant in real-time, the campaign manager can automatically identify those that are outperforming and allow them to run, while abandoning those that are not.

“Analytics provide valuable insights into the ROI and success of email campaigns,” said Scott Heimes, Chief Marketing Officer for SendGrid. “By partnering with Keen IO, we are providing our customers with the real-time data and tools they need to measure and achieve higher levels of engagement and results for their marketing investments.”

How it Works

SendGrid customers simply need to visit https://keen.io/sendgrid-email-analytics?s=w to create an account, and follow the onboarding wizard to enable SendGrid data to be connected to the Keen IO cloud platform. Using the Keen IO app, users can immediately begin building segments, drilling down into data and creating new campaigns. All raw data can be stored indefinitely for time-based performance analysis of campaigns.

“To better target and engage their customers, and drive up KPIs, email marketers need real-time analytics that can also be used to measure performance over time,” said Kyle Wild, CEO of Keen IO. “Our partnership with SendGrid gives customers easy access to intelligence that enables them to quickly identify and invest in campaigns that work, and kill those that don’t. ”

To take the new Keen IO for SendGrid app for a spin, visit: https://keen.io/sendgrid-email-analytics?s=w

About SendGrid

SendGrid is a cloud-based customer communication platform that drives engagement and business growth. A leader in email deliverability, SendGrid has processed over 30 billion emails each month for internet and mobile-based customers like Airbnb, Pandora, HubSpot, Spotify, Uber and FourSquare as well as more traditional enterprises like Intuit and Costco. For more information, visit www.sendgrid.com.

About Keen IO

Keen IO is a systems company with more than 3500 global customers. Keen’s cloud-based data platform lets businesses collect, enrich, stream, analyze, and act on historical events at a truly massive scale — all via API. The company has raised $30M from investors including Sequoia Capital, Pelion, and Hewlett Packard Enterprise. Keen helps 70,000 software developers crunch trillions of data points, every single day. Check us out at https://keen.io.

Marc Gendron PR for Keen IO
Marc Gendron, 781-237-0341
[email protected]

Source: Keen IO


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