Iconic Twitter HQ Sign Detonated in Marketing Stunt
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E-mailDitchIt disrupts industry norms with bold acquisition and demolition of iconic Twitter bird sign
SAN FRANCISCO, CA, June 25, 2025 (EZ Newswire) -- DitchIt, a company that specializes in disrupting the online marketplace industry, today announced that in a stunning move, they have purchased and demolished the original 560-pound Twitter bird sign that once adorned their San Francisco headquarters.The stunt, captured on camera in the Nevada desert with a 15-person crew, four Tesla Cybertrucks, and a Hollywood explosives expert, symbolized a farewell to outdated tech giants and introduced DitchIt's mission: building a local marketplace prioritizing people over profits.
Ditchit's spokesman, James Deluca, drew parallels between Elon Musk's Twitter rebranding and Ditchit's goals, stating, "Today's platforms prioritize businesses, but Ditchit is different — free, ad-free, and community-focused."
The 12-foot Twitter logo, affectionately known as "Larry," was bought at auction for $34,000 and transformed into a disruption symbol. The explosive demolition video, now live on YouTube, showcases a cinematic moment generating buzz. Fragments of the sign will be auctioned on the DitchIt app, with proceeds supporting the Center for American Entrepreneurship.
About DitchIt
DitchIt is a community-first local marketplace built for everyday buyers and sellers. Unlike traditional platforms, DitchIt is ad-free, fee-free, and designed to keep transactions simple and fair. Founded in 2024, the DitchIt app is available for iOS and Android. For more information, visit ditchit.com.
Media Contact
James Deluca[email protected]
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