Funrise Announces Executive Appointments

VAN NUYS, Calif., Oct. 19, 2016 /PRNewswire/ -- Funrise, Inc. today announced two executive appointments to accelerate the company's brand growth strategy and drive international expansion.

Randy Shoemaker has been appointed Vice President Global Brand Marketing, leading the global development, consumer marketing, and retail promotion of all Funrise brands. Mr. Shoemaker joins Funrise from Lionsgate and has more than 20 years' experience delivering revenue and building brands at companies including DreamWorks Animation, THQ, Hasbro and Electronic Arts. He will be based out of Funrise's Los Angeles office and will oversee a Global Brand Marketing team with a strong focus on expanding the company's internal portfolio of proprietary and licensed brands.

Martin Good joins Funrise as Vice President International, leading the company's rapid international expansion across Europe, Middle East, Asia Pacific, and Latin America. As a seasoned business leader with more than 25 years of international sales and operations experience, Good will assume responsibility for managing Funrise's pre-existing global sales and supply chain operations while actively spearheading the company's expansion into new markets. Good previously held senior executive positions at Zenixx, AtGames Cloud and THQ.

"Both Randy and Martin come to us with an immense amount of experience in consumer products and the ability to grow a business from a global standpoint. We are confident they will work collaboratively to help effectively execute our company's goals both in the immediate future and long term," said King Cheng, Chief Executive Officer.

About Funrise

Founded in 1987, Funrise is an adventurous innovator and an industry leader in the manufacturing and distribution of the most popular children's toys. Simply put...we create fun! Funrise is the manufacturer of leading power brands such as TONKA®, My Little Pony®, Baby Alive®, Gazillion Bubbles®, Sing-a-ma-Lings and Shelcore's line of pre-school toys, making their product offerings diverse and full of fun for kids of all ages! Funrise Toy Corporation is a wholly-owned subsidiary of Matrix Holdings Limited. Funrise U.S. headquarters are located in Van Nuys, CA, with an office in Hong Kong, and additional showrooms in Minneapolis, Bentonville, United Kingdom and Australia. For more information, visit www.funrise.com.

Contact:Stephanie Simpson BughiDirector, Global Brand MarketingFunrise Toys818-883-2400[email protected]www.funrise.com

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SOURCE Funrise Toy Corp.