Demandware Helps Tourneau Digitize its Century-old Brand
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E-mailThe Demandware Commerce Cloud gives Tourneau the digital presence its high-end buyers expect from a global luxury brand
BURLINGTON, Mass.--(BUSINESS WIRE)-- Demandware®, Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, has announced that Tourneau, the nation’s largest luxury watch retailer for more than a century, is powering its omnichannel operations with the Demandware Commerce Cloud. Tourneau will be demonstrating some of the new omnichannel capabilities enabled by Demandware, along with implementation partner LyonsCG, in the Demandware booth (Booth #4103) at the NRF Big Show, January 17-19, 2016.
Tourneau, which since 1997 has held the distinction of operating the world’s largest watch store, is a global luxury retailer of new and pre-owned timepieces spanning 100 brands and 33 locations serving more than four million visitors annually. The company has notably remained dedicated to its brick and mortar locations and is known for having long-tenured associates who possess deep connections with affluent horology enthusiasts. This emphasis on the in-store experience often left digital commerce overlooked among the company’s strategic priorities.
Digital commerce emerged as a top priority for Tourneau, however, with the 2013 arrival of new CEO Ira Melnitsky, whose background combined high-end retail with online pure-play and other progressive technology platforms. Under Melnitsky’s leadership, Tourneau re-launched its website on the Demandware Commerce Cloud.
“Demandware gives us the necessary digital tools to seamlessly engage our customers across channels and devices. As a brand that sells six-figure merchandise, our clientele expect and deserve a luxury experience from us, and Demandware enables us to provide just that,” said Katherine Bahamonde Monasebian, chief marketing officer at Tourneau. “Demandware lets us maintain the same high-touch relationship with our customers online that we have long enjoyed with them in-store.”
Read the story of Tourneau’s evolution into a progressive digital commerce company here.
About TourneauTourneau, the largest luxury watch retailer in the United States, is celebrating its 115th Anniversary. Renowned for its unparalleled customer service and extensive selection of new and Certified Pre-Owned watches, Tourneau offers more than 8,000 unique styles from over 100 world-famous brands, including Rolex, Patek Philippe, Cartier, Breitling, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai, TAG Heuer, and Longines. In addition to expert service and repairs facilities, Tourneau also purchases and trades timepieces online and in stores nationwide.
About DemandwareDemandware, the category defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit http://www.demandware.com, call +1-888-553-9216 or email [email protected].
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View source version on businesswire.com: http://www.businesswire.com/news/home/20160105005427/en/
Demandware Contact:
LEWIS
Jay Staunton, +1-781-761-4500
[email protected]
Source: Demandware, Inc.
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