ChrisalysWorks Outlines Its Market and Competitive Intelligence Services
Services cover competitor, account and partner channel intelligence to inform decisions on positioning, pricing and sales.
-- ChrisalysWorks outlines its research and analysis offering for organisations assessing competitors, customers and partner channels. The firm's work examines market activity to support decisions on product positioning, pricing and business development. Its services include competitor benchmarking, account intelligence and partner channel profiling.
Founder and CEO Chris Swalmius-Dato stated, “ChrisalysWorks examines how competitors operate, how customers make decisions and how reseller networks perform. These areas provide the basis for our client’s strategy development.”
Its market intelligence services draw on conversations with market participants and industry insiders, as well as B2B mystery shopping. The firm states that these methods account for 80–90% of the intelligence in its reports, with the remainder obtained through deep web searches.
Competitor benchmarking examines routes to market, sales approaches, marketing tactics and pricing structures. Account intelligence investigates prospective customers' requirements and decision processes. Partner channel profiling studies reseller networks, captures feedback through surveys and interviews, and compares partner programmes with industry best practice.
ChrisalysWorks also offers fixed-prince CI Sprints addressing targeted questions about markets, customers, competitors and partners at a fixed scope and budget. This includes research, market data analysis and expert advice on the compete environment.
The firm specialises in interpreting competitors' plans and positioning to aid clients’ go-to-market strategy development.
According to Swalmius-Dato, “ ChrisalysWorks connects intelligence gathering with the client's decision-making process, including the interpretation of competitors' plans and positions.”
He describes the company’s mission as resolving intelligence challenges so that clients can better understand their markets, reduce uncertainty and make business-criticaldecisions more confidently.
About the company: ChrisalysWorks is led by Chris Swalmius-Dato, CEO & Principal. His background includes more than 25 years in market and competitive intelligence, with experience in analysis, investigation, and technology-sector research. He has led hundreds of intelligence projects for firms in the United Kingdom, United States and Europe. Before ChrisalysWorks, he was a senior leader at Intelligentsia Worldwide, a leading European agency in the field. His work combines human-sourced intelligence with market analysis to aid clients in developing a sustainable competitive advantage.
Contact Info:
Name: Chris Swalmius-Dato
Email: Send Email
Organization: ChrisalysWorks
Phone: +44 (0)330 027 1369
Website: https://www.chrisalys.works/
Release ID: 89204848
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