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E-mailThe McFarland Group has appointed John Bruckner as managing partner, formalizing a role he has held in practice for several years. Bruckner has led the firm's M&A advisory work for the past four years and has worked alongside founder Byron McFarland for more than a decade. In his expanded capacity, he will carry responsibility for the firm's operations and strategic direction in addition to his client-facing work.
As an Omaha M&A advisor, Bruckner focuses on owners of closely held businesses navigating the sale process, with particular attention to readiness and positioning before a transaction is formally underway. His background includes legal training and transactional experience, which he applies to the structural decisions that determine what a seller ultimately keeps - valuation, deal terms, and agreement structure. His practice concentrates on the lower middle market, where many owners are selling the only company they will ever sell.
Byron McFarland, who founded the firm, described the appointment as a reflection of how the group already functions.
"John has been carrying this weight for some time, and the title reflects the work rather than announces a change in it," said Byron McFarland, Founder of The McFarland Group. "My job has always been to help owners slow the moment down and think clearly. That continues, with a partner steering the firm who holds the same standard."
Bruckner described his intention to maintain the firm's approach as it continues to grow.
"Most owners sell a business once. The decisions they make in that window shape everything that follows, and they deserve advisors who are not in a hurry," said John Bruckner, Managing Partner of The McFarland Group. "The work that matters happens long before a closing. That is what this firm was built to do, and it is what I intend to protect. I'm honored and excited for the opportunity to build on the foundation Byron created and help guide the firm into its next chapter. I have great respect for what he built and am committed to carrying that legacy forward together."
The McFarland Group serves owners of closely held businesses through three practice areas: M&A advisory for sales to outside buyers, management buyouts for owners transferring the company to an internal team, and performance equity plans designed to build value ahead of a transaction. Client engagements remain senior-led, and the ownership transition at the firm does not alter who owners work with on a day-to-day basis.
About The McFarland Group
The McFarland Group is an advisory firm based in Omaha, Nebraska, founded by Byron McFarland. The firm has guided over $3 billion in business value through more than 200 ownership transitions over two decades. It works with owners of closely held businesses on M&A advisory, selling a business to management, and performance equity compensation for key leaders. The firm's guiding idea is simple: Go Boldly. Learn more at themcfarlandgroup.com.
Media contact: Alex McFarland · [email protected] · (402) 891-2300 · 4601 Catalyst Court, Suite 3055, Omaha, NE 68106
