BrightLine Adds Manny Berrios as CTO

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January 5, 2016 8:30 AM EST

Rapid Growth in Connected TV/OTT Landscape Leads to Senior Staff Expansion

NEW YORK--(BUSINESS WIRE)-- The leader in IP-delivered interactive video ads announced today that they promoted Manny Berrios, EVP of Technology to Chief Technology Officer. Berrios' focus is to further fortify BrightLine's rapidly expanding technology platform InCast – Interactive Content Ad Stream Technology platform – for the massive scale the company sees moving its way, as heavy consumer adoption of connected television, and the overall migration toward streamed video continues. He succeeds BrightLine's CTO, Keith Gelles, the original architect of the platform that drove BrightLine's fundamental pivot to IP-delivered interactive video platform in 2014.

Manny Berrios brings more than 20 years of online technology experience to BrightLine, with a strong emphasis on advanced distributed computing methodologies, high volume infrastructures, enterprise security, big data management and online media advertising industries. Before he joined the company, he was the Chief Technology Officer of MediaBrix, a mobile ad company where he led the overarching technology strategy, architectural design, and product implementation. Prior to MediaBrix he Co-founded and was the Chief Technology Evangelist at WeWin, where he helped online retailers take advantage of advancements in social shopping. Throughout his career, Mr. Berrios has held the following positions; Chief Technology Officer for Adgregate Markets E-com AD Tech vender, Co-founder and Chief Technology Officer at AdFast Media LLC Ad Tech GRID Computing provider, Chief Technology Officer of Palisades Holdings, Co-founder and Chief Technology Officer of InTRUST Technologies and Chief Technology Officer UGO Networks Inc.

“I’m excited to be part of such an amazing executive team, with such deep depth within broadcast TV and digital media. We have built an amazing AD tech suite and platform – already in use in over 400 apps across the entire connected TV/OTT landscape to support in-stream interactive and dynamic ad units which adjusts TV ad messaging based on a range of factors, including real-time weather-based messaging, local offers and promotions, and other first or third party data from clients," noted Manny Berrios.

2016 is going to be the “Year of Connected TV”, and BrightLine is best positioned to help media partners and agencies alike capitalize on the sea-change in TV viewing now underway.

BrightLine will be demoing its latest InCAST additions at the 2016 CES.

About BrightLine

BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine’s InCAST solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.

Learn more about how BrightLine is revolutionizing connected TV advertising at www.brightline.tv or follow us on Twitter @BrightLIne_TV.

BrightLine
Robert Aksman, 646-390-0066

Source: BrightLine


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