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E-mailLos Angeles, September 2nd, 2026 - Altify, the Strategic Revenue Execution system built natively in Salesforce, has announced its participation at Dreamforce 2026 with two exclusive opportunities for enterprise sales leaders: an invite-only Agentforce Lounge located steps from the Moscone Center, and a featured fireside chat with CEO Patrick Morrissey scheduled for September 16, 2026.
As enterprise sales organizations continue to allocate significant resources toward AI adoption, many are finding it difficult to translate that investment into measurable revenue outcomes. Altify's presence at Dreamforce 2026 is structured to address that challenge directly, providing senior sales leaders with a dedicated space to engage with the Altify executive team, experience MaxAI operating live inside Salesforce, and take part in a candid discussion about what AI-driven revenue execution looks like in practice.
"Dreamforce brings together the world's most forward-thinking enterprise sales leaders. We wanted to create a space away from the noise where those leaders can have the conversations that actually matter: how do you move from AI pilot to AI execution, and how do you make that change show up in your numbers." - Nigel Cullington, CMO, Altify
Agentforce Lounge: An Invite-Only Executive Destination
Running September 15 and 16, the Altify Agentforce Lounge is a private, invitation-only venue at the SPUR Urban Center, 654 Mission St, San Francisco, CA 94105, situated steps from the Moscone Center. The lounge is designed for senior sales leaders seeking a quieter setting to recharge between conference sessions, explore Altify's AI capabilities, and connect with peers working through similar challenges.
The Altify executive team will be present throughout the two-day event, including:
- Patrick Morrissey, Chief Executive Officer
- Toby Hottovy, Chief Technology Officer
- Skeet Alderson, Chief Sales Officer
- Bob Slaby, Chief Customer Officer, alongside other senior Altify leaders
Attendance at the Agentforce Lounge is by invitation only. Qualified enterprise sales leaders attending Dreamforce 2026 may request a lounge pass here.
Featured Fireside Chat: What It Actually Takes to Turn AI Into Revenue
On September 16 at 10am, Altify will host a fireside chat at the Agentforce Lounge featuring Patrick Morrissey, CEO, alongside guest enterprise sales leaders.
The discussion will examine the decisions that separate enterprise sales organizations seeing measurable AI-driven improvement from those still operating with the same processes under a new AI label. Topics will include the practical realities of embedding AI natively inside Salesforce workflows and what CROs and sales leaders should prioritize as they head into 2027 planning cycles.
The session is open exclusively to registered lounge guests. Enterprise sales leaders attending Dreamforce may reserve a seat here, as space is very limited.
"AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently. The session on September 16 is about getting honest about why that is and what to do about it." - Patrick Morrissey, CEO, Altify
About MaxAI: AI-Powered Revenue Execution Native to Salesforce
Altify's MaxAI provides enterprise sales teams with an AI execution layer designed to move strategy into closed revenue. Built directly inside Salesforce rather than operating as a separate tool outside the sales workflow, MaxAI delivers real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution.
MaxAI is purpose-built for enterprise sales organizations managing complex, multi-stakeholder deals where the gap between strategic intent and frontline execution is where revenue is lost. Attendees at the Agentforce Lounge will have the opportunity to see MaxAI running live inside Salesforce across both days of the event.
How to Request Access
The Altify Agentforce Lounge at Dreamforce 2026 is invite-only. Enterprise sales leaders attending Dreamforce can request a lounge pass here or book dedicated time with the Altify executive team here.
About Altify
Altify is the Strategic Revenue Execution system. Built on 30 years of proven sales methodology, Altify brings structure, relationship intelligence, and account strategy into Salesforce, so every seller runs the same proven process on every deal. Its always-on coach, MaxAI, delivers methodology-specific guidance inside Claude, Microsoft Copilot, ChatGPT, and Salesforce Agentforce. Customers include AWS, GE Healthcare, and T-Mobile. Learn more at www.altify.com.
